In Brazil, more and more businesses are emerging and working to adapt to the General Data Protection Law (LGPD). All businesses are looking for different ways to work with customers and be receptive to them on their digital platform to make a good impression and continue to be the commercial priority of this interested party.
Privacy is not to risks such as data leaks or events by offenders. Privacy also means respect for consumer rights. Among the principles of the LGPD is consumer protection, present in the sixth principle. Let’s move on to the impact.
What is customer experience?
In general, an experience is a reaction after db to data has been experience, whether or not. When we talk about Customer Experience CX. It is the attribution to everything that was perceived and captured after a customer interacted with a company.
Adoption of transparent communication
The purposes set out in the LGPD are an google ads vs. social media point in the correct treatment of privacy, including transparency. All companies must practice what is set out in their terms. What the customer is entitled to must be included in the business’s sales, marketing and service processes.
As mentioned above, consumer protection is one of the foundations of the LGPD. In addition, the data subject has the right to request data deletion, check their data and confirm the existence of processing.
Content personalization
In order to receive customized service, prior b2b reviews is required. During the registration process, data is sent to create a user account, which is where a more in-depth personalization process begins.
During this period, it is not uncommon for some companies that work with services provided and/or product sales to have tabs that seek to segment the user so that there is work focused on customizable marketing.
For example, when registering at a general merchandise store, you may prefer fashion-oriented products and then receive a recommendation for items in the chosen theme.
With higher quality data and targeted promotions, aligned with customer segmentation, there is a greater likelihood of a conversion rate.
Customer experience benefits from customization
Another situation is promotions. When a customer in a store has a birthday, some discounts are applicable on that day. In order for the establishment to know that your birthday is on that date, this information was provided. The simple act of receiving a unique promotion can cause a positive reaction in the consumer, even though there is a lot of data collection.
In the age of privacy, you can never be too careful. Adopting digital security tools, training and, most importantly, compliance with the LGPD make for a better customer experience.