1. E-book (PDF file)
It’s very simple. Provide a free PDF file with tips or steps for your readers to take. Ebooks work because it’s an easily recognizable format that people are used to. Likewise, you may want to create other versions, such as audio files, to test with your audience. Thanks to recent technological advances, it’s now possible to create audio files using text-to-speech AI.
This is an example of an eBook lead magnet how to use the persona method that provides access to a compilation of online business ideas.
Image via AppSumo
2. Template
Templates can be thought of as ready-made frameworks that subscribers can use and customize. They come in the form of social media content calendars, email sequences, and business plan outlines.
Templates are practical and time-saving. Therefore then he was excited they are the perfect magnet for attracting new clients who are looking for efficiency and consistency.
The templates below are ideal for attracting potential clients and helping them streamline their sales process. The copywriting is attractive and there are plenty of options for customizing the template.
Image via Pipedrive
3. Guidelines or reports
There are many types of guides and reports, from infographics to white papers. You can be as creative as you can when creating these types of lead magnets.
Presentations can be shared as lead magnets, which you sale lead can easily create in PowerPoint . Whether it’s a step-by-step guide, a case study, or an industry trend report, providing a downloadable presentation can add value while attracting new customers.
In this example, Trend Hunter mentions the number of users who benefited from the insights in his report. This strategy entices others to view the report as well.
Image from TrendHunter
4. Video Training
YouTube’s staggering traffic is enough to convince me that people love to learn by watching videos. They spend hundreds of thousands of hours every day learning everything from how to bathe a dog to what ingredients to use in a recipe.
The video, which captures viewers’ attention and teaches them how to tie their shoes, has been viewed over 600,000 times, positioning the brand as an authority in safety accessories.
Image via YouTube
5. Webinars
If you are looking for the best way to attract traffic and showcase your expertise, webinars are the way to go. They combine audio-visual and interactive elements to deliver high-value content.