What is content marketing?
The definition we give to content marketing is as follows: “Content marketing is the creation and distribution of content that has value and belgium telegram data aims to build and mobilize the audience towards your brand.”
Are you confused? Let’s see step by step what the above means.
” Content marketing is the creation and distribution… “
The two concepts you need to emphasize here are creation and distribution , and make it clear that content marketing includes both.
Because you can’t just create a perfect post, publish it, and expect the rest to happen on its own.
Instead, you need to distribute your content to the right people, at the right time, to ensure it has the greatest possible impact.
“…content that has value…”
Remember when we said we would be very insistent on the issue of value? Well, here it is again in front of us!
Content marketing must create some value for the user. If it doesn’t, then it probably won’t be effective enough.
In essence, through content marketing you provide free value in exchange for the user’s time. The more time someone spends on your content, the more they know and trust you.
So if you do this over and over again, people will recognitions such as “top seo start to trust you enough to be willing to spend some of their money on your product or service.
“…to build and mobilize the audience towards your brand .”
And here’s where we get to the heart of the matter. Content marketing is where you build your audience.
But don’t get confused: the ultimate goal of content marketing is to benefit your business. And when done correctly, this goal is achieved through increasing traffic and consequently increasing your sales.
The different types of content marketing
Now that we’ve been able to define content marketing, let’s look at some specific forms it can take.
Blog
Blog posts are the first thing that comes to mind when most people hear the term content. And they’re right, since creating a “strong” blog can be a great way to generate value and build your audience.
But, to be honest, the concept of content can encompass much more than just blog posts.
Make no mistake: blogs remain extremely important and effective marketing tools. But with over 500 million blogs on the internet, it can be a little difficult to stand out from the competition.
So, take a look at some other types of content you can create:
Videos
Videos are a powerful form of content, and their power continues to grow year after year. And fast internet speeds and ever-improving smartphone cameras certainly contribute positively to this.
A big plus of videos is that they can be played on many platforms. Without a doubt, YouTube is the most popular platform for creating video content and is the second largest search engine in the world. Therefore, it is definitely a great place to start building your audience.
However, in addition to YouTube, you can also share videos on social media (e.g. Facebook and Instagram) and on your website.