How content marketing creates subscriptions
At this stage, it’s time to entice your visitors with an attractive offer. Remember, you’re not trying to sell them a product yet. Instead, you’re still at the point where you’re giving them free, valuable content to build trust and credibility.
What matters at this stage is that you are asking the user to participate in order to access the free content. For example, you are asking a visitor to subscribe to your page in order to access a free ebook with digital marketing tips.
When someone accepts your offer and subscribes, canada telegram data they officially become a lead. Now you have the opportunity to engage with your leads and provide them with more free, valuable content, building even more trust between you.
How content marketing creates excitement
At this point, visitors have already made a purchase. They are not just leads, but a much more important group: customers.
What you need to do is pay attention to them. Continue to provide them with valuable content so that they are satisfied that they chose your product.
If you do a good job at this stage, you’re laying the foundation for the next step of CVJ – loyal customers who will buy from you again and again.
Now you know how content marketing fits into the taking up methods based on big picture for your business and how it helps you create awareness and convert visitors into customers and promoters of your brand.
However, there is another content marketing model that you need to understand: full – funnel content .
Why you need full-funnel content marketing
If you have any familiarity with marketing, you may have already heard terms like top-of-funnel, middle-of-funnel , and bottom-of-funnel .
Many times, marketers imagine the flow of leads to a business as a funnel .
This model helps us understand the path users follow and why there are always some who “fall out” of the funnel.
That’s why the top of the funnel is larger and the bottom phone number us is smaller, since for every conversion (i.e., every purchase) you create, there are bound to be a few more people who are still evaluating your product. And for each of those, there are bound to be additional people who have just become aware of your existence.
The reason we mention this process is because part of your job as a content marketer is to create content that is relevant to people at the top, middle, and bottom of the funnel. In other words, what you need to do is create full-funnel content that appeals to people at each of the above stages.
If you don’t achieve this goal, you’ll find that many users will get stuck somewhere along the funnel. Therefore, the content you create should be slightly differentiated to serve a different purpose at each stage of the funnel.
Top – of – Funnel ( TOFU ) content makes it easier to create awareness .
Every time someone becomes aware of you, they enter the top of the imaginary funnel we created.
The purpose of TOFU content is to grab the attention of these individuals and pique their interest. A good way to achieve this is to entertain, educate, and inspire these individuals through your content.
TOFU content can take various forms, such as blogs, infographics, photos, podcasts, newsletters, videos and many more.
Remember, however, that it doesn’t have to take ALL of the above forms, but rather those that best serve the purpose you want to achieve.