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Information needs to reach the largest number of people. The more people get information from reliable sources, the more our society becomes stronger.
That’s what every journalist or news portal jamaica phone number data wants — and that’s one of the main goals of SEO for journalists.
Especially now, in the era of fake news, expanding the reach of quality information is crucial.
So, if one of the great sources of current information is Google, journalists and credible vehicles must dedicate themselves to gaining visibility in the most used search engine in the world.
That’s why SEO is no longer exclusive to tiktok storytelling: how to stand out from the crowd Digital Marketing, also invading the newsrooms.
Journalists need to be concerned with fact-finding and news writing, but now they must also know what SEO is, how to use keywords, and how phone database to gain backlinks.
Okay, reaching the top positions on Google is no easy task. Journalists do not have this expertise, and the competition is huge! This article will help you understand how the search engine works and how to stand out on it. Keep on reading if you want to learn:
- What is SEO and what does SEO for journalists mean?
- What are the advantages of SEO for journalists?
- The basics of SEO for journalists: the main concepts you need to know
- Basic SEO tips for news websites and portals
- Advanced SEO for journalists strategies
What is SEO and what does SEO for journalists mean?
SEO is a set of optimization strategies for websites, with the aim of improving their positioning among the search engine’s organic results.
The focus is usually on Google, which dominates the market share for search engines worldwide.
Today, Google is used to find answers to any and every question we could ask, and the internet brings a multitude of information to users.
They could spend days reading all the pages that appear in the results. But of course that is not what happens: they remain on the first page, especially the first few positions. These are the most viewed and clicked positions that SEO strategies aim to achieve.
Therefore, SEO for journalists intends to conquer these coveted positions for the pages of journalism professionals.
The goal is to appear among the very first search results for keywords related to the topics that your news pieces, articles, interviews, and columns address.
As we said before, people search for everything on Google — including news about current events, data you collected years ago, people you’ve interviewed, among other subjects you may have reported on your website.
Thus, SEO for journalists makes their pages appear in the first few results in response to these searches.
What are the advantages of SEO for journalists?
SEO for journalists is one of the solutions to adapt the information industry to the changes brought about by the digital age.
If print journalism is losing space to digital media, you must look for readers and subscribers on the internet.
In the graph below, you can see how the circulation of printed newspapers in the United States has decreased in the last few decades: