Behavioral messages , profiling forms, personalized emails : when we talk about marketing automation activities linked to lead generation and lead nurturing strategies , we refer to them very often.
In many articles on our blog, we have had the opportunity to discover how an effective marketing automation strategy is also essential in the B2B field; Well, in today’s article, we have chosen to focus on three activities that can easily be implemented on your site thanks to the help of Blendee , allowing you to immediately increase its performance.
Before we get into the bosnia and herzegovina phone number data nitty-gritty, however, a brief in-depth theoretical analysis.
Lead Generation and Marketing Automation : Let’s Start with a Question
How well do I know the users who browse my site? But more importantly, how many of them do so as anonymous users and choose to remain so?
These are the questions we should by setting goals that are ask ourselves before we start designing our strategy.
According to the latest estimates published in November 2019, the percentage of users who choose to browse a site without disclosing data and contact information, i.e. anonymously, is, on average, higher than 98%.
This means that in general, most phone number united states of america of the strategies and activities we put in place will likely only target around 1.8% of our users.
That’s an understatement, isn’t it?
Unveil Rate : the KPI to know your users
The questions we asked ourselves previously now allow us to introduce the concept of “ Unveil Rate ”.
Literally translated with the expression disclosure rate , the disclosure rate allows us to monitor the potential of our web project by allowing us to detect the percentage of revealed users, that is, registered and subscribed to our site, in proportion to those anonymous .
Knowing how many registered users there are compared to anonymous users, allows us to understand what are the most effective strategies to improve this data: a lead generation campaign includes a whole series of activities necessary to Encourage users to register and publish their data And it is precisely at this point that Marketing Automation and Artificial Intelligence shows its potential .
Let’s see how.
Lead generation and marketing automation : capture the attention of your users
The right message, to the right person, at the right time: if an effective customer. Experience personalization strategy cannot be. Xeparate from the creation of effective behavioral messages, a lead generation strategy cannot be separate from the activation of in-box messages and pop-up exit intentions .
>Particularly effective in attracting users’ attention, these two types of behavioral messages are essential to encourage users to register on a site or simply subscribe to the newsletter .
In fact, they can be personalize not only in terms of graphics and content, but also by inserting a form.