- Interests and behavior”. Interest data is automatically collected and analyzed based on user interactions with VKontakte content and advertising, visits to thematic communities and sites. Categories are constantly updated and remain relevant in accordance with audience preferences. As a result, you can show ads to users to target with advertising who are interested in a particular topic.
- “Communities”. Most users are subscribed israel whatsapp data to various communities. In this setting, you can simultaneously select up to 100 communities whose members you want to target.
- “Except”. Allows you to exclude communities whose subscribers you do not want to see ads for. For example, your own, since the goal is to attract new users.
- “Community Activity” Allows you to show ads to those who recently visited the group, joined it, or commented on community posts.
- “Apps and Sites” – Allows you to target ads to people who play a specific app or have recently installed a game.
- “Travelers”. Allows you to reach people who have been abroad at least twice in the last six months and used social media from there. These can be both tourists and businessmen who fly on business trips abroad.
9. Specify the education and positions of users (if necessary).
You can select a specific university the most common types of malware and how to deal with them or school and the year of their graduation. Moreover, the year of graduation can be not only the current one, but also the future one. This setting is suitable if your company, for example, has an open day and you want to invite graduates and senior students. In addition, you can set up advertising for people who have certain positions listed in their personal data on the page. However, keep in mind that the position may be indicated incorrectly or not indicated at all. Then the ad will be shown to non-target users.
Let’s take a closer look at the settings in this category:
- “Retargeting audiences”. Allows you to target ads to users who have given you their contact information (email address, phone number) or have previously visited your site, as well as to an audience similar to your philippines numbers community subscribers in preferences and behavior. With these settings, you can set the degree of compliance, how similar the new audience should be to yours.
- “Exclude”. Allows you to exclude the retargeting to target with advertisingaudience from the overall reach of the advertising campaign.
- “Devices”. Allows you to target users of specific mobile devices. Use this targeting if you sell, for example, accessories only for Apple.
- “Operating systems” – Allows you to target people using specific operating systems installed on their computers.
- “Internet Browsers” – Allows you to target people using specific browsers.
11. Specify audience saving settings.
You can save an audience of users who, for example, viewed your post, shared it on their page, followed a link, etc., and also set up retargeting for them.
With this setting, you can show ads at specific times, such as during the opening hours of the advertised establishment or when users are most receptive to it: only at lunchtime or in the evening.
13. Specify the payment method and location of the advertisement.
In this category of settings, specify the placement of the ad depending on its format. You can also choose one of two payment methods (it can only be changed at the ad creation stage):
- for transitions (if the goal is transitions to a page or group);
- for impressions (if the goal is reach, engagement).
If you are launching an ad for the first time, focus on the recommended price. Sometimes, for example, it is divided by 3 and then adjusted depending on the speed of the advertising budget. If it is being spent quickly, you can reduce the price even more. If, on the contrary, it is being spent slowly or not at all, try increasing the cost.
After that, you will be able to see how your ad will look in the users’ feed, and you will also see all the campaign settings that were selected at the ad creation stage.
15. Write down the final parameters.
- Specify the budget limit (restriction). Please note that with a daily limit, you set the amount that will be written off daily, and with an ad limit, the system automatically determines how much to spend per day. After the limit is used up, advertising will automatically stop. To resume it, simply top up the budget and restart the ad.
- Change the ad status to “Launch”.
After this, the advertisement will be sent for moderation. The check can last from several minutes to several hours, it is necessary to monitor the status of the advertisement in the advertising account.
If the icon next to the ad has changed from an hourglass to “play,” it means the ad has already started showing to the audience.
Now your task is to monitor it and change targeting settings if necessary. Using this step-by-step instruction, you will be able to launch VKontakte ad advertising without any problems. Good luck!
We analyze the effectiveness of the advertising campaign
Statistics are on the start page of the account. You can set the parameters for plotting the graph (expenses, transitions, CTR, impressions) and select to target with advertising the desired time interval. The social network provides statistics for all advertising projects and individual ads. To set the desired parameters, go to the “Table field settings” section. You can evaluate the effectiveness of community promotion in the “Transition sources” section. To track the number of transitions from an external site’s ad, put UTM tags in the links of the ad units. You will see all the data about the campaign in the web analytics services.
Let’s sum it up
We have told you step by step how to set up targeted advertising in VK. Remember the important points:
- experiment. Test different formats and be to target with advertising sure to monitor the results. Leave only those ads that provide stable impressions, and turn off those that are ineffective;
- use an individual approach. It is worth preparing personalized advertising for each segment. Projects for a wide audience can reduce efficiency and increase costs;
- regularly analyze the campaign. Monitor statistics, make changes if necessary.
Competent targeted advertising on VKontakte allows you to achieve high results: attract the attention of users, introduce them to the brand, increase the number of applications, etc. Launch an advertising campaign and solve current business problems.