The first thing to consider is that we are dealing with a messenger. And it is very different from any social network. Here you will have to conduct a different dialogue with potential and current clients. Consequently, the business promotion strategy will have a large number of nuances. And if you want to achieve success for your project, be sure to study all its subtleties in advance. And what are they, in fact? There are several most important points when promoting in Telegram.
Forget about the news feed.
Instead, you will have to actively use the following tools to interact with your target audience.
- Chatbot. It is an analogue of personal korea whatsapp data messages and newsletters for users. With its help, you can purposefully convey any message to a specific person.
- Channel. Successfully replaces the user’s personal page on a social network and the community of a business project. Content is published there and active promotion of a product or service is carried out.
- Group. In it, you can communicate with a group of subscribers. This is an analogue of a group conversation, where you can effectively interact with a large number of people at once, maintain a lively dialogue.
Here are the main points that have the greatest impact on the principle of forming the correct promotion strategy using Telegram.
No more fighting for impressions
Another important nuance. Here, people subscribe only to those channels that are interesting to them. Therefore, you can skip the fight for impressions of your publications, since there is simply no news feed. When a new message appears 16 best content marketing blogs every marketer should follow in the chat or channel, the user receives a notification.
So the technique of increasing audience reach can safely be pushed into the background. And the palm is taken over by the quality and relevance of the content.
If you want an online store or any other business project to attract the attention of as many potential customers as possible, make sure that they are interested in regularly visiting the channel or chat.
To do this, study the needs and interests of the target audience, help them solve pressing problems and answer the most important questions. Then notifications in the messenger will never go unnoticed.
No targeted advertising
Instead, there will be seedings – advertisements published in a chat or channel. They are usually paid – they are bought from the owner of a specific site. There are also cases of barter, when two owners of a channel or chat agree on mutual publication of advertisements. But such seedings are much less common.
Original advertising account. Telegram promotion is the absence of a full-fledged advertising account. Or rather, it exists. But it is not easy to get access to it. The advertising account in Telegram has a number of features:
- You can only promote bots and Telegram channels;
- the minimum entry amount is 240 thousand euros;
- advertising will be published only in those channels with more than 1000 subscribers;
- You can post ads with a maximum of 160 characters, without external links and media content;
- Only one type of brand can be advertised (may have several channels);
- The cost of CPM depends on the demand for the channel and is determined by an auction method (minimum bid – 2 euros).
Which business areas should promote their project in Telegram
Let’s say right away that Telegram philippines numbers is not a universal promotion method for all projects. But this method of contact with the target audience should definitely be taken into account due to the growing popularity of the messenger. Let’s consider who each of the Telegram tools is relevant for.
Chatbots . They are a convenient way to increase points of communication with clients. Chatbots relieve the support service. This tool has proven itself well for promoting projects in the field of education, food, sales of various goods and services. Here are some illustrative examples where chatbots can be used:
- selection of a service or product based on an analysis of the buyer’s interests;
- closed client club with publications of exclusive sales and promotions;
- trial versions of training courses, various marathons;
- automatic responses to the most common questions from customers (for example, delivery radius and cost, size range, product price);
- notifying the buyer about changes in the order status;
- registration for a service (for example, manicure, haircut, massage, tattoo session, etc.).
Channels. Relevant for both B2B and luxury segments. Promotion in Telegram In this case, it is very important for a business to constantly be in touch with its target audience. Channels help to promptly inform customers about new changes and useful options. High-quality and well-designed content can demonstrate to users a high level of service and interest in customers. To effectively promote a Telegram channel, expert texts, original entertainment and fresh news selections are needed.