You need to start with a clear understanding of what you want to achieve by launching your marketing campaign. Typically, there are two goals:
- increase in sales volume;
- improving reputation and increasing brand popularity.
In the first case, you should pay attention to the design of a high-quality chatbot. For the second purpose, a well-configured and “live” (constantly fed with interesting content) channel will be relevant. However, you can use both laos whatsapp data tools. This is more suitable for medium and large businesses that have the funds, technical and human resources for full-fledged promotion.
How to use a chatbot
We recommend focusing on this tool to absolutely all business project owners, regardless of their areas. The capabilities of chatbots in Telegram are very extensive.
They will definitely benefit customers who make decisions quickly . Business promotion want to receive answers to their questions instantly. A chatbot does not require colossal financial investments.
It is quite easy to set up and maintain marketing workflow management: the best options available and what to consider while choosing one in working order. Just one marketer can handle the design of regular newsletters. Here are some examples of using chatbots to increase sales of goods and services.
- A company specializing in intellectual property of legal entities. The bot will ask the client the necessary questions to check the trademark and pass the answers to the manager.
- Travel agency. Here the bot can send out last minute tours . Business promotion select vacations on request.
- Grocery store. Sending out promotional offers and discounts. The bot will be able to answer questions, check loyalty card details, and suggest the address of the nearest retail outlet.
How to use the channel
This is a tool with a wider range of features. Users subscribe to it and read the proposed content. Here you can publish reviews, photos and videos from production, talk about exclusive technologies .
Business promotion even introduce philippines numbers the target audience to life hacks using the example of the product being sold.
Professional promotion of the Telegram channel and its popularization are especially important in those areas of business where the buyer may have various doubts and objections. For example, the user is interested in the brand itself .
Business promotion but cannot decide to interact with it because he is not sure of the personal benefit, flexibility of cooperation terms . Business promotion product quality, reliability of the company as a partner, etc.
A Telegram channel will help the company form a positive image. If a professional is engaged in this tool . Business promotion the project will be trusted more. Sales will increase . Business promotion revenue will grow, the business will become more profitable and competitive.
Business promotion in Telegram: 2. Detailed analysis of the main competitors
Within your area, select 3-4 of the most serious and well-known competitors, focusing on the two most important criteria:
- turnover and sales volume;
- actively managing and promoting your project using Telegram (their channels and chatbots are worth studying, even if they are not your direct competitors, since the principle of interaction with the target audience will be similar).
We do not recommend completely adopting someone else’s strategy. It would be better if you take note of some individual ideas. If your business is just developing, and your competitor is large, the entire budget may go to developing a complex chatbot, which will take a long time to pay off. And a very small amount will be left for the advertising campaign, which will not be able to compete with the amount of funds invested in marketing by your competitor. In a word, soberly assess your and your competitor’s financial capabilities.
What to study in the work of the channel. Here are the points that are worth paying attention to.
- Visual design. Look at the company’s avatar, photos that are published in the context of the content, design, methods of standing out from competitors.
- Title, description, keys. Such competitors should be indexed in search. Look at what semantic core they have compiled and what key phrases are most often found in the texts.
- Interaction with the client. Pay attention to where the messenger tool leads the potential buyer: to the project website, to a separate chat bot, personal communication with a live operator in another chat, a community or business account on a social network, etc.
- Pinned post. See what message your competitor considers the most important. Pay attention to links and navigation hashtags, announcements of promotions and sales, any useful information for subscribers.
- Convenience. Assess how comfortable, simple and understandable it is for the user to be in the channel and interact with it.
What to learn in chatbot mechanics. Be sure to look at its capabilities:
- what tasks can a chatbot solve (for example, it switches a client to a live manager, answers most questions itself, offers services and goods, etc.);
- the presence of a funnel (where the bot leads the user, how it suggests making a purchase or placing an order, whether it helps the client make a choice, whether it relieves the project operators);
- list of actions available to clients;
- his participation in sending messages, their essence, list of offers, presence of advertising and special offers.
Also rate the convenience and ease of use of this tool. Most likely, at the start of promotion in Telegram, you will have to adopt the basic mechanics of their chatbot from competitors.
How to analyze content
Study which posts, photos or videos have the most views and reactions from subscribers. In the future, when choosing relevant content for publications, you should focus on this topic. This format and list of headings should become the basis for creating your own content plan. It is also worth analyzing:
- a method for increasing the level of trust on the part of the target audience (visual demonstration of production processes, real customer reviews, information about the company’s employees and the company’s work);
- sales methods (special offers, discounts and promotions, publication of new products, detailed product reviews, etc.);
- methods of interaction with clients (interactive, surveys, quizzes, games, sweepstakes).
How to analyze advertising. Pay attention to the following important points:
- where the competitor is promoting (channel topics, audience reach, user engagement level);
- whether they use a creative approach to creating advertising (the presence or absence of visual design of posts, how the product is demonstrated, what advertising banners look like, etc.);
- how they motivate the target audience to subscribe (they offer to go to the messenger’s own chat bot or take them to some other platform, for example, to a group on a social network);
- what kind of texts are published (purely advertising presentation or native publications in the author’s style).