Then you take it back
A cost of $10,000, or a loss of $10,000. This is obviously further complicated when some customers subscribe to different plans or when some of them cancel mid-term subscriptions. What’s the bottom line? Your cash flow may be more complex. This translates into several unique requirements for SaaS marketing, such as: 1. Maintaining customers over the long term is the secret to growth This is a fairly new insight: maintaining existing customers is more profitable than acquiring new ones.
This is in a SaaS environment
More common in the environment, as discussed, the customer’s monthly subscription fee is often a fraction job function email list of the cost of producing the software. This means that you need a long-term subscription commitment (or a long time) to make money from your customers. Therefore, maximizing customer retention is an integral part of SaaS marketing and should be given more emphasis than acquiring new customers.
It is also worth noting that
The cost of acquiring new customers is much higher than the cost of retaining existing customers. All in all, customer retention should be the focus of B2B SaaS marketing. 2. Unique Sales Process website creation and promotion in varash What is the typical purchasing decision process for a SaaS product? If it’s a B2C product, like DropBox, it usually goes like this: We learned about DropBox somewhere (recommended by a friend, through an article/video, an ad, etc.) We signed up for the free trial We decided
Decide whether to buy or continue
Moving On For B2B products, it’s a little more complicated, but very similar. Someone in the company is looking for a solution to a specific problem and stumbles upon your product. They sign up for a free trial. If they like the product, they show it to other decision-makers in the company. If the stakeholders agree, a purchase happens. Therefore, the lead nurturing process is often non-existent and is replaced by a free trial period.
The sales process is very transparent
In most cases, sales cycles are short. How will this translate into our marketing approach? First, there is no fix for a bad product (and customer whatsapp filter service as part of SaaS). Second, you need to provide as much information as possible without overwhelming your potential customers, and to convince them as much as possible in a short amount of time.