Google Ads vs. Social Media As a small business, deciding where to use your advertising dollars can be challenging. Which is better for my business – Google Ads or Facebook Ads? As digital marketing experts, we get asked this question by many clients. And most of the time, our answer is the same – It depends.
While both options are valuable advertising methods, one can be better depending on your business, goals, and target audience.
Let’s take a closer look at the benefits of each advertising platform.
Google Ads vs. Facebook and Instagram Ads
As your business grows, using both special database advertising platforms to boost future growth would be beneficial. With that in mind, let’s discuss the benefits of each platform – and tips to be as successful as possible.
Google Ads
When considering online advertising platforms, Google is website creation and promotion in varash often the first name people think of. Its experience and tenure in the online advertising space are powerful. And, with over 8.5 billion daily searches, Google serves ads to an audience actively searching for products, services, and information.
Google is constantly analyzing which search results are most useful, which means that ads served through their search network are specifically tailored to audiences who will find that advertisement helpful.
Businesses that find Google Ads useful include:
- Service-based businesses
- E-commerce companies
- Local businesses who want to appear on “near me” searches
- Dropshipping suppliers
Benefits of Google Ads
Because of this enormous market share, Google Ads typically offers better lead generation than social media advertising on its own. With over 100k searches per second, Google gets more eyes on your ads.
Additionally, given how the Google advertising network displays, Google Ads are highly targeted toward a searcher’s location.
Tips for advertising on Google Ads
- Target long-tail keywords when choosing keywords to help your ads target your desired customers.
- Create a clear business goal for your ads. Since Google Ads are concise, you must plan your ad content around a clear objective.
- Optimize your website’s landing page and have a clear and strong CTA that entices customers to purchase.
- Write an engaging description consistent with your china numbers landing page’s content. Customers expect to learn more when they click on an ad, so make sure you give it to them.