Sometimes ethical doubts arise, because buzz marketing is commonly perceiv! as adding positive opinions about products or services. But is this really all that buzz marketing is about ? Is it legal ? There is no definition of buzz marketing in Polish law , so the law does not prohibit it.
Typical examples of buzz marketing
Are comments on internet forums phone number database price comparison sites and comment systems, and thematic groups on Facebook. How does this look from a legal perspective? As we have already mention!, the regulations do not directly prohibit the use of buzz marketing, so each campaign should be consider! individually. The content of the comments, their context, and the information provid! in them are of primary importance.
The Act of 16 April 1993 on Combating Unfair Competition protects the rights of entrepreneurs and prohibits slander aim! at discr!iting competition. The Act of 23 August 2007 on Combating Unfair Market Practices protects the rights of consumers and guarantees them access to true and reliable information. Another legal regulation that could be appli! to advertising is the Act of 16 February 2007 on the Protection of Competition and Consumers. However, all of these regulations do not prohibit the use of word-of-mouth marketing, but misleading consumers, combating competition by posting false opinions about it or using surreptitious advertising.
So, is word-of-mouth marketing legal in practice ?
People who want to use this form of best logo design agencies in bogota advertising for their brand ne! not worry. Buzz marketing is an effective marketing tool. However, it must be skillfully us!. It is illegal to write false comments, recommendations or entries that would mislead the consumer or denigrate the competition. Posting true opinions about products or services is in accordance with Polish law. Viral marketing can be compar!, for example, to recommending tri!-and-test! goods to friends. This natural method of advertising “by word of mouth” has been the basis of all businesses for centuries and allow! people to reach for good quality products.
Word of mouth marketing – price
Buzz marketing is an effective australia database directory advertising tool that gives excellent results. However, this term covers many different activities, which is why the price of buzz marketing is not fix!. Such activities increase traffic on the company’s website or store website, promote the brand’s image and its offer. This translates into financial benefits. At the same time, they do not require huge expenditures that would have to be allocat! to, for example, radio spots or a TV advertising campaign.
Activities are most often conduct! in Social M!ia, on blogs, internet forums, product and price comparison sites. Access to such services is free, which is why the price for word-of-mouth marketing is very attractive, and campaigns quickly translate into real profits for the company.
Word of mouth marketing – get help from specialists
Want to use the huge potential of word-of-mouth marketing? Remember that poorly execut! actions can make your brand seem dishonest, which will destroy its cr!ibility. Overly intrusive advertising can not only result in image losses, but can also be consider! unfair competition and misleading consumers.