Want to know what principles to follow when creating a company logo? How to create a logo for a construction, transport, cosmetics, electrical, cleaning, clothing, photography, renovation and other companies? Graphic designers and brand communication specialists share practical tips on how to create a memorable, attractive logo in line with modern trends.
According to graphic designers, one of the most striking features remains minimalism – it will never go out of style. This corporate identity is. How to create characterized by purity and harmony. This can be achieved by using one or more details and colors that are related to each other and help emphasize the desired features or differences. Some of the most recognizable minimalist brands include: Nike, McDonald’s, Zara, Netflix and Apple.
Popular typographic logo – graphic representation of the name using text
Typographic logos are becoming increasingly fashionable, i.e. those that represent the brand name using numbers and alphabet characters. These are logos consisting only of letters, numbers or other characters that can be printed. Such logos are usually created using hierarchical lines. Often, several words can be combined into one, but at the same time clearly separated by different colors or sizes, e.g. FedEx, ACME Group, Coca-Cola, DreamWorks.
Logo made of a circle – many variants of the company logo
Logos made of circles are also more specific database by industry common. This style is much broader than it might seem at first, because it is simply inexhaustible: a name in a circle, circles of different colors, connected circles, circles with an adjacent word, and many other ways to create a logo with a circle. The most famous logos in this style include: Audi, Google Chrome, Mastercard, and the Olympic brands.
Aesthetic color transitions – ombre
Although ombre is mainly associated with 16 Pros and Cons of Twitter a visit to a hair salon or a manicure salon, it is not only a service of dyeing and painting. How to create nails. Ombre is a smooth transition of color tone, which gives the shapes a specific perception of harmony.
The ombre logo also left a very fax database strong mark, which will remain this year. They are characterized by gently changing colors, which paint the details of the logo and create complete harmony for our eyes. This group includes: Energa, BP, Firefox, the Instagram logo and Messenger.