But to make the strategy you carry out through this channel really effective, you need to work very well on your newsletters . For this reason, it is appropriate that you use as inspiration and guidance some Email Marketing templates from the retail sector with which some brands have had success.

Why is it necessary to use Email Marketing in the retail sector?

Before looking at retail email marketing templates that can serve as a guide, it is important that you know the positive aspects that this strategy provides to your brand. These will motivate you to implement it in all your email campaigns:

• Communication with the user is personalized and direct, since the email address is personal. This way you can establish close contact, since you know who you are sending information to and whether the subscriber frequently interacts with your content.
• You can share information related to promotions, both massive and exclusive, with your most frequent customers. But you can also share news about the launch of new products , updates to your brand image and special events.
• You have the option to update your database so that you can see which of the email addresses you have in it are still active. This way, you can keep subscribers engaged and remove inactive ones  to prevent the investment in this strategy from becoming an expense.
• Send invitations to exclusive events within the sector. This, like special promotions, is always attractive to loyal customers.
• It helps you reduce marketing investment costs since, compared to other actions, Email Marketing is one of those that requires the albania phone number data least investment. This allows you to focus on getting the message, content and timing right.

Retail email marketing templates you can’t ignore

In the list below you can see some models of Email Marketing phone number vietnam templates for the retail sector that you can recreate in your future campaigns. Beyond the design and structure, you need to detail the type of content you are going to include in your emails:

1.- Welcome your new subscribers

Not everyone who visits your website is ready to make a purchase. But if mobile number list they are interested in your brand, they may be willing to subscribe to your newsletter . This is a golden opportunity that you cannot miss, as it could help you establish that first contact.

If you manage to get them to subscribe through a form, the next step is essential and decisive. It is about that first communication and what better way to start than by giving them a warm welcome. This type of email makes the user feel welcomed and more connected to the brand.

A good example of a welcome email marketing template from the retail sector is that of Seafolly. This Australian swimwear brand takes the opportunity to welcome its new subscribers with an email that draws attention due to the great image of a model wearing a piece from its collection.

With a simple and precise title “Welcome to the Seafolly world ”, which is positioned over the image of the woman, it gives a good welcome to users. At the top there are some sections where you can see the variety of products on offer. It is a clear invitation to explore more so that they are encouraged to buy some of their items.

2.- Abandoned cart reminder

A very common thing in retail is for shoppers to abandon their shopping carts . This can happen for a variety of reasons: they simply forgot, they found a better deal, or they are comparing prices. The reality is that you need to take action to prevent this from affecting your sales.

To do this, it is essential to identify users who have abandoned their basket and send them an email as a reminder. Use all your creativity and tact to make this little reminder well received by the subscriber. You can use a relaxed phrase such as “Oops! I think you forgot your basket” and place an image with the total of the pending item.

An excellent strategy to get that purchase is to offer a special discount on that product, as Myntra does. However, do not use this technique several times with the same customer, because they may take it as a habit to get lower prices.