Brands live off their customers, that is indisputable. And audiences are fed by content and a host of factors that encompass the brand. From values to products, through its business model or customer service. If these aspects are not taken care of, customers disappear. And, therefore, the brand will have enormous problems to survive.
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Sense of belonging, key
A very common mistake is to think that by launching extraordinary marketing campaigns, everything is done. You impact the public, you generate sales, some come, others go… But, are you really creating a community? What is necessary for any brand is to build customer loyalty. Create true brand advocates who accompany it wherever it goes.
To do this, it is essential to know how to use the tools you have at your disposal, such as email. The different ways of serving customers via email are what will help you create engagement.
You can offer a good service, complement it afghanistan phone number data with valuable information and use different strategies to fully engage the user. If you are not very clear about what these paths, tricks and approaches are to follow, below you will find effective actions to develop.
Ways to serve customers via email
First of all, you should know that everything has discover these email marketing templates for the retail sector its time. The worst thing you can do is try to please the customer so much that you don’t let them breathe with a constant stream of messages.
Keep in mind that what you want is to project an exit mobile phone numbers image of support. A point of reference to turn to in case of any problem. And, above all, make it clear that your emails are important for the resolution of a certain problem .
You won’t achieve all this by constantly sending messages asking if everything is going well, if they have questions, or asking them to rate 7 magical ways your service. You have to be consistent and know how to show up at key moments, in those situations that really require your presence.
Below we analyze 7 ways to serve your customers via email that you should take care of in order to achieve the expected objective: that they continue to be customers:
1.- When you don’t know how to help
Among the different ways of serving customers via email , it is best to know how to handle different situations. And, of course, you may encounter one of the worst: not knowing how to help.
You are there as a support, so you need to provide an answer. After all, customer service has a duty to do things right and handle the field in which they operate.
One of the biggest mistakes you can make when dealing with customers via email is answering with an “ I don’t know . ” Never choose that route. However, what the user will appreciate most is that you seem human. You already know how little we humans like being treated by machines.
This way, even if you don’t know it, you’ll gain response time. The user will see that you are real and will also see that you care about serving them in the best possible way. It’s like subtly telling them that you don’t know the answer but emphasizing that you’ll do everything possible to find it.
2.- Use the names
You’ve probably already been in a situation where you want to respond so quickly to offer a good service that you forget some details. In other words, you jump straight to the facts, to the solution.
All direct contact must be carefully considered. Therefore, starting the email by addressing the client by name is one of the best ways tofactors forced inall communication.
The user will feel pleased to receive personalized treatment . It will inspire confidence and pleasure. And it will make you as a brand sound respectful, direct and close.
A customer service email is not a transaction, it’s a conversation . What does this mean? You have to introduce yourself to the customer. This means that you make these formalities personal. It will go from being a customer-to-business communication to a person-to-person one.
3.- A complaining customer is synonymous with a gift
You may not think this way, but a customer who brings you a complaint is actually giving you a very powerful gift.
A survey by Lee Resources International reveals the following: For every customer who complains, 26 in medium-sized companies leave without saying a word. This means that if they complain, they are giving you a second chance that could help you avoid losing another 26 customers.
So, in addition to providing a valuable response, make sure to let the user know how much you care about their query. And how grateful you are for them having brought it to your attention. They will surely appreciate your attitude. They will feel that they are important to your business and that they have contributed to changes and improvements.
4.- Take advantage of the different ways of serving customers via email to generate conversions
Turn your emails into something that goes beyond a simple response whenever possible. That is, if the user requires a long explanation to clarify their doubt, take advantage of other resources to resolve it. This will benefit you in more ways than you think.
First of all, long communications are of no use. If the user is faced with an endless text, they will not even read it. Therefore, it will not resolve their query and, in addition, you run the risk of them stopping using your products or services.
One of the factors you cannot forget is that customer loyalty is built by reducing their effort. The key is to make it easy, convenient and accessible for them.
What if that question could be resolved with one of your blog posts? You have to be quick and know how to use your own resources to offer a complete solution. And that’s how you generate conversions and traffic for your website.