You’re probably focused on creating the Examples of email perfect piece of content. Or on including key images to go with that content. You might be mulling over that killer subject line that will make your email stand out from the competition. However, remember that every email you send needs to have a footer.
Email footers are n’t the first thing you think of when creating emails to send to your subscribers, but they say more about you than you might think .
The email footer won’t grab your readers’ attention before they open the email, but it can influence someone who is thinking about unsubscribing. Or it can be relevant to those who aren’t quite convinced to click on the email.
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What to include in email footers
Anti-spam laws in most countries require certain information to be included in emails. And most companies place this information in the footers of emails . These anti-spam laws offer readers protection from email senders who may have bad intentions or may be dangerous.
To maintain compliance, you azerbaijan phone number data must include the following in your email footers:
An easy way to unsubscribe
You should include a way for your recipients to 6 goals you can achieve with email marketing opt out of receiving your emails. Most email marketing software gives you the option to place a link in the footer. The unsubscribe must be handled within 10 days and it should be easy to see and understand.
Including a clear and easy-to-find opt-out link is essential to avoiding spam complaints. Create transparency and trust with readers by offering exit mobile phone numbers them a simple way to stop receiving your emails if they choose to do so.
contact information
Contact information for the sender is usually found in the footer of emails . Place it in an easy-to-see area in case your customers need to get in touch with you. Contact information could include:
- A link to your site. This can be a linked logo or a short list of some other areas of your website, such as the blog, home page, or even a list of success stories. Give readers a way to learn more.
- Postal address. We live in a digital age, but it’s good to know where in the world your messages are coming from. You’ll want to make sure you have a current and valid address for your business included in your email.
- Contact email. This information can be added along with the mailing address. It is a way for readers to “reply” to the message or get in touch if they have questions or concerns.
- Social media icons. These often have a place in the footer of your email where they don’t get in the way of the body of your message or the main CTA .
Additional links
- Send to a friend. Sometimes you like the format of the email, its design, or even the content itself and you would like to forward it to someone. That’s why many brands include a “forward” link in the footer . It’s a way to hook new subscribers.
- Update your profile. If your email service provider offers a preference center where subscribers can update their profile and change things like message frequency or footer, that’s the perfect place to add that link here.
- Subscribe. If your message is forwarded, it’s helpful to provide a way for subscribers to also subscribe directly from your email.
- View in browser. This link is usually located at the top of an email. Sometimes it is also placed at the bottom.
Fine print
- Why are you receiving this email? A permission reminder is a good way to remind them exactly why they are receiving the message. It is also a common practice, because it further reduces spam complaints and helps maintain a high sender reputation. Write something like, “You are receiving this message because you are subscribed to email X.”
- Copyright. Includes the copyright mark (©), the year, and the copyright owner (your company name).
- Privacy Policy. Some companies link to their privacy policy so you can learn about how they store your information.
- Details or restrictions in an offer . Retailers often need to include a lot of fine print about the discounts and offers presented in an email, and the footer ends up being the place where these details are placed.
Examples of email footers
If you do email marketing campaigns, you should pay the same attention to the content you develop as to the footers . You can always keep it the same or change it depending on the type of email you are sending. Whatever decision you make, the footer is something that cannot be forgotten.
It’s often one of the strongest communication points your users encounter. Give it the value it deserves. A good email signature is simple, informative, professional, and puts the information front and center.
There are many ways to get the most out of email footers. Take a look at these examples and get inspired by the one you like best.
1.- Share a motto like United by Blue
United by Blue has decided to include a tagline in their email footer: a phrase full of intention that clearly shows that the brand is available to subscribers. It is one of the perfect email footer examples to add a secondary and discreet call to action to an email.
They also make it easy for their customers to get help by including their phone number and business hours. Everything is organized, information is easy to find, and they have their hashtag for social media. Plus, the white/blue color makes for easy reading.
On the other hand, a question suggests the reader to unsubscribe from this service. After this, a link is included to end the subscription.
2.- Relevant information
Vueling gathers relevant information about the flight in its email footer. This information is attractive and really useful. Basically, what it does is answer frequently asked questions that passengers often ask on its website .
The background color helps to make it easier to read. At the end of this footer there is a link to the company’s website, in case the reader still has questions on this subject.
It is a way of grouping relevant information without it being the most important part of the email.
3.- Add images
Online Tours, a travel agency, has added an image to its email captions in this example, which gives it a lot of personality. In addition, it is an image that changes depending on the offer they are promoting at any given time. In this case, the image is even a gif that changes as you read the email.
It also includes the necessary information to be able to make a contract with the company, which is really important to be able to solve problems that may have arisen when organizing a trip .