Quality vs. quantity
One thing that has changed on TikTok in recent years is the idea of quality over quantity.
Many marketers seeing this phrase will believe lebanon telegram data that it means video quality over video quantity, and indeed, that is part of it.
However, quality also includes the value of the content being published, the lighting, the story being told, the way features or text are used, the caption, and every element included in it. Every piece must have quality.
But that doesn’t mean quantity doesn’t matter. Twenty mediocre videos won’t have half the chance against five amazing videos. But five amazing videos are much better than two amazing videos.
So, if you want to leverage TikTok and grow, start by looking at the quality of your videos and then try to increase the quantity.
#3: Write the right caption for your TikTok video
Another aspect of the platform that has changed a lot is the use of hashtags. Until now, most TikTok philosophies have talked about the importance of hashtags. Hashtags make videos searchable and help the algorithm categorize them. Therefore, they pay close attention to their increase the expansion of their reach.
Lately, however, the importance of hashtags has diminished greatly.
In reality, TikTok’s algorithm is much more sophisticated. It can determine exactly what’s in the video without the need for hashtags. So it can show the video to the right people.
If you take the time to look at TikTok’s analytics, phone number us you can see where users are finding a video. The vast majority of views don’t come from hashtags, but from the For You page that’s shown to them through that algorithm. So the need for hashtags has disappeared.
This means that the 300 characters available for use as a caption can now be used more strategically to include keywords and the story you want to tell.
Many marketers and brands like to use very short captions, consisting of just a few words, and then fill the post with hashtags that they hope will help TikTok categorize their videos.
Instead of, for example, using the keyword “happy” with an emoji and then a bunch of hashtags, hoping TikTok will combine them, trust the algorithm and write a caption that says something more.
Finally, pay attention to your facial expressions, tone of voice, energy, and the situation you’ll be in. Each of these plays a role in how your viewers will receive your content.
Fortunately, there are ways to create the right mood and convey the right message to your audience. For example, you can use music to evoke a specific emotion.