This way of identifying and evaluating potential customers was an innovation in the market because it optimiz the time and efforts committ by sales teams in contacting prospects. By applying BANT Sales criteria, sales professionals can quickly detect a prospect’s level of maturity to make (or not) a purchase. If the potential customer meets at Whether a potential customer has the profile to purchase least 3 of the 4 requirements of the BANT method, he can be consider a lead with great potential to become a real customer of your company. As we have seen, to analyze whether a prospect is ready to make a purchase and become a real customer of a company, the BANT Sales methodology uses 4 criteria, the initials of which make up the acronym BANT.
What are the 4 BANT Sales criteria?
See below what they are: 1. Budget The first step of the BANT Sales method to assess the probability of someone making a purchase is to carry out an analysis regarding the prospect’s financial aspect and whether they have the purchasing power and resources to purchase the product or service. This way, if a potential customer is approach Oman Email List and does not meet the “Quote” requirement to close the purchase, they will not advance to the next phase of the BANT Sales method. 2. Authority The “Authority” phase of BANT Sales aims to investigate whether the approach lead is the one who really has the power to decide whether the purchase will be made or not.
Budget The step
Thus, the sales team’s efforts are focus on persuading those who actually have a stake in the purchase decision-making process. This investigation of the prospect’s level of authority helps save time and sales arguments that could be wast with a lead who has no voice or relevant influence on the purchasing decision. This point is especially Vietnam WhatsApp Number List important in the B2B business model , which depends on the hierarchy within a company to close purchases. 3. Ne The third stage of the methodology focuses on evaluating whether the lead really nes the product or service that a company is offering.