The buyer persona is us to help the company better understand the target audience and adapt its marketing and sales strategies to meet the What are the differences and similarities? nes and wants of that audience. Brand persona The brand persona is a fictional representation of the brand’s personality. It is creat with the aim of helping the company communicate more What are the differences and similarities? efficiently and coherently with the public.
The brand persona includes information about the brand’s personality, the company’s values and objectives, the interests and behaviors of the target audience, among other aspects. It is us to guide brand communication across all platforms, including social mia, website, advertising and other channels.
Branding and Digital Marketing
In short, the buyer persona helps the company better understand the profile of the ideal buyer, while the brand persona helps the Lebanon Email List company communicate more effectively with the general public. Both are important in helping the company adapt its marketing and sales strategies to meet the nes and wants of the target audience. Read also: Branding and Digital Marketing: What’s the Difference and How to Do It? planning a brand persona Planning a Brand Persona Before actually building a brand persona, you ne to plan for it. You ne to keep in mind that your brand persona is someone real, with feelings, emotions and desires.
For a person to buy from you and not your competitor, they ne to identify with your brand. This way, she will have the feeling of belonging to a group, in addition to consuming from a brand in which she believes in the add values and ideals. Therefore, you must pay attention to the tone of voice, style, personality and characteristics Vietnam WhatsApp Number List of your audience. Discover 5 fundamental steps to carry out effective planning before creating your brand persona: Brand pillars Brand pillars are the fundamental elements that give shape and support to a brand. They represent the values, personality and essence of the brand and are us to guide the company’s decisions and actions.