Customer data platform, CRM, DMP
Artificial intelligence, big data, blockchain, augmented reality and metaverse: technology is transforming our daily lives and opening up frontiers that […]
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Marketing Automation for Fashion E-Commerce: The Power of Product Recommendations
How many times have you come across a selection of products designed especially for you while browsing your favorite fashion
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Buyer personas et automatisation du marketing
During our reflections, we repeatedly touched on the topic of buyer personas and marketing automation, understanding how these models play a fundamental
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Marketing automation trends 2022: what’s new?
Technological innovation, the race for digital transformation: in the last two years, due to the forced effect of the pandemic,
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Ecommerce Marketing Automation
Welcome emails , birthday offers , abandoned cart workflows : if you run an eCommerce site, you will have already encountered these eCommerce marketing automation
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Customer experience: evolutions and revolutions
From the pandemic to the rise of online shopping, not to mention the race for innovation and digital transformation : the last
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Lead generation and lead nurturing
Behavioral messages , profiling forms, personalized emails : when we talk about marketing automation activities linked to lead generation and lead nurturing strategies , we refer to them very
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Integrate LinkedIn with Blendee and boost your ADS campaigns
Also unlock the full potential of your Linkedin ADS campaigns, thanks to Blendee’s LinkedIn connector. The new connector allows you to
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Customer Data Platform: Why it matters
Let’s get back to talking about the Customer Data Platform , the pillar of any data-driven marketing strategy , but above all essential for creating
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Customer Lifetime Value and Real-Time Data: How to Increase Customer Value
Time represents a fundamental factor for the implementation of effective personalization activities and one of the most effective aspects to