Corporate purpose and social impact focus the third session of Roman Insights

Roman, a communications and public affairs consultancy expert in managing corporate reputation projects, held the third Roman Insights , which revolved around the activation of corporate purpose and positive impact as a competitive advantage for brands. Has had the participation of Begoña Gómez , director of the Extraordinary Chair of Competitive Social Transformation of the Complutense University of Madrid, and José María Batalla , Chief Creative & Purpose of Roman, to analyze the opportunities that companies currently have in the execution of strategies that activate social and environmental purpose. Begoña Gómez, who has more than 20 years of experience in marketing consulting with third sector and social impact projects, has focused her intervention on the importance of specific training aimed at transforming companies into agents of change, generating a footprint positive in society .

The impact strategy must be integrated

From her point of view, ” into the business strategy and transversally in all departments of the company , to make the purpose activation plan category email list possible. Along the same lines, Silvia Alsina has pointed out that “companies have the intention of changing, but they do not know how to do it . For his part, José María Batalla, who also has a long career in the field of sustainability and positive impact for brands, has insisted on the importance of companies activating their social and environmental commitment: « The purpose is easy to achieve. 

Roman helps companies on the path to activating their purpose

The speakers have explained that structuring the development of a company’s purpose is not something immediate, but rather it is a process Phone Number VI of learning, work and development to achieve real change. «First you have to put the thermometer to companies to discover improvements and opportunities; then, activate the purpose, measure success and, finally, communicate. On the contrary, it is greenwashing ,” said Batalla. Gómez, for his part, has valued that “the impact is not only where you are today, but where you want to be in the medium and long term . ” The session coincides with the arrival of Good a Roman , the latest commitment of the communication agency, a new division led by Batalla to accompany brands in their transition towards the activation of their corporate purpose .

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