Defend (a controversial topic)
You can also put a positive spin on controversial topics to get people to open your emails more often.
We won’t provide examples here because it would be repeating some of the formula fill-in from before, but make sure you’re responsible how long does the training for what you say. Don’t use controversial topics to entice people to read your email. They’ll feel deceived.
(Name of industry authority) discusses (controversial topic)
There’s no reason not to use headlines to your advantage. Share what you know about a subject, but write your own editorial on the subject so it comes across in your voice.
- Oprah talks yo-yo dieting
- Jenny Craig Talks Processed Foods
- Jillian Michaels talks about Shakeology
(Overall Topic) Secret (Name of Industry Authority) Almost Taken to the Grave
We’re veering into clickbait here, but if you have even if you don’t work something interesting to share, you might also be able to get your audience excited about it. Again, make sure you back up that compelling email subject line with thoughtful, accurate information.
- Jordin Sparks Almost Takes Her Weight Loss Secret to Her Grave
(Industry authority name) was shocked by (trusted information source)
Sometimes industry pundits get into disputes. This is your chance to share the controversy with your readers, and your opportunity to voice your sale lead opinion. Tell the story in your own words (and cite your sources). Then provide your own commentary.
- Sophie Gray shocked by Today’s Fitness article
- Joe Cross is shocked by Slim Fast’s claims
- Leslie Jones is shocked by Weight Watchers’ new product
One (overarching theme) book to rule them all
Everyone is looking for the quickest way to get information. That’s why in marketing, we encourage brands to write long, valuable articles to attract traffic . If you can provide readers with everything they need in one place, you’ll become an authoritative, trustworthy source and traffic magnet. You can include this in your email marketing subject lines. In addition, the book also incorporates some pop culture references.
- One weight loss book to rule them all
- One weight loss supplement to rule them all
- One evil exercise to rule them all
Compelling Email Subject Lines
Appealing to your readers’ vanity can have a huge impact on your email marketing campaigns. People love learning new ways to make themselves look and feel better, and if you can compliment your readers in some way, you’re ahead of the curve.
(Unexpected winner) looks better because (Controversial topic)
Here, we see unexpected results based on controversy. We want readers to know that people can be successful even when they use strategies that others may disagree with.
We don’t want to share this example because Wednesday prefers to avoid offending anyone . To fill in the blanks, you need some source of data as well as evidence to prove that the results were due to the controversial topic.