Artificial intelligence, big data, blockchain, augmented reality and metaverse: technology is transforming our daily lives and opening up frontiers that were unimaginable until recently.
We are increasingly hyper-connecte, informe and aware, but, in the eyes of brands, also much more elusive and ungraspable. Capturing consumers’ attention today requires considerable efforts and strategies that can no longer be separate from their in-depth knowledge and ability to monitor every microphase of their customer journey , thanks to the use of technological solutions such as Customer Data Platforms.
We have already had the opportunity ivory coast phone number data to address the subject in numerous articles on our blog: we have understood to what extent a data-driven marketing and business approach has become essential today for building a company’s competitive advantage.
But how can we best manage the enormous potential of such an approach? While creativity and strategy remain core values, technology supports them by allowing them to express themselves fully.
Welcome to the world of martech, among the countless technological solutions to support your marketing strategy.
In today’s article, we’ll explore the phone number data main ones while keeping an eye on Customer Data Platforms, which we’ve covered in depth in a dedicated article .
Customer Data Platform VS CRM : time for personalizing the customer experience
CDP is to marketing what CRM is to sales: if we wanted to simplify the particularities of CRM and CDP and relate them to a mathematical proportion, that would be the best.
CRM ( Customer Relationship phone number united states of america Management ) was create as a tool design to support the management of the relationship with actual and potential customers , as specified in its formulation.
You can collect and organize data and information regarding multiple departments of the company, from marketing to finance, from sales to customer service.
But let’s delve deeper into the specifics of both solutions below, comparing them with respect to particular topics.