Let’s get back to talking about the Customer Data Platform , the pillar of any data-driven marketing strategy , but above all essential for creating personalized and successful customer experiences and thus intercepting the expectations and desires of your users and customers.
We have already had the opportunity, in a previous Feature Article published in our blog , to know in detail the potential and the characteristics that distinguish CDPs also compared to other martech solutions such as CRM , DMP : now, we focus on the crucial role they can play in creating a successful marketing strategy .
Customer Data Platform: Why Does Everyone Need One?
In the era of “Big Data”, the vast armenia phone number data amount of data and information on users, whether customers or not, that marketers and strategists can have at their disposal represents a real gold mine: personal data, behavioral data, information on navigation paths, data on interests and needs are essential to Get to know your users in depth and better personalize their customer experience at each stage of their customer journey, regardless of the touchpoint and channel of interaction with the brand.
It is a gold mine that must however understanding your market before diving be well exploited, but this does not always happen.
The increasing development of technological solutions also oriented to the service of marketing services, think for example of CRM , from DMPs to the most common email marketing platforms , has complicated the picture, fueling a fragmentation in the collection of user data and often the adoption of a silo management and analysis approach.
Customer Data Platforms are thus phone number unit states of america born from the nee to increasingly fill the gaps in this approach, making it possible to build a single, complete, reliable and up-to-date customer view of the user .
Personalizing the customer experience: do you really know all your users?
Holistic management of data and information on known customers and users, but not only: what distinguishes a customer data platform, such as Blendee, is also the ability to segment anonymous users , i.e. those who choose to browse a site or e-commerce without disclosing data and contact information.
According to the most recent data, this group of users represents, on average, 96% to 98% of the entire audience : this means that on average, we target and focus marketing activities only on a small percentage (%-4%) of our audience .
Blendee’s customer data platform not only allows you to segment anonymous users, but also to conduct marketing personalization activities aimed at engaging them in order to encourage them to reveal themselves and publish data and contact information.
A customer data platform can be a valuable ally for winning marketing strategies!