For promotion to be effective, it is necessary to create a publication schedule . Developing a content plan is compatible with marketing campaigns. Advertising seedings should support the content. So, let’s get down to the main features lebanon whatsapp data of creating a plan.
What to publish in the channel
It is also advisable to create content in accordance with the AARRR funnel, which we wrote about above:
- A – competitions, promotions, discounts, advertising sowings;
- A – product and service reviews, informational posts about the company and brand, surveys, tests, simple games;
- R – answers to frequently asked questions, reviews, various publications useful for subscribers;
- R – coverage of new products, ratings and selections of goods and services, discounts and promotions, auctions, gifts with orders;
- R – launch of a loyalty program, special promotions for regular customers, contests with rewards for feedback, etc.
It is best to focus on 3 content they may even be in a dilemma about whether to buy from you or your competitors formats: about the company, about the product and real customer reviews. At the start of promotion in Telegram, this will be quite enough. The content plan is usually made for a week or a month. Describe on what day certain thematic publications will be published.
How to sell with content.
There are three ways to sell goods and services using Telegram:
- in the chat. The buyer writes directly to the operator or forms an order through the bot;
- in an online store or on a website. From the channel, the buyer is transferred to the marketplace, where he independently completes the transaction;
- in an offline store. The customer receives an invitation in a channel or from a chatbot. This can also be a bonus coupon or certificate valid at a specific offline retail outlet.
Using multimedia chats and messages. Communication with the public in this messenger can be organized using two unique tools: video messages. Developing a content plan voice publications and multimedia chats. This is somewhat similar to stories in social networks. The user receives interesting content and reacts to it more actively. Multimedia chat allows any subscriber to instantly join the conversation. These are more complex tools to implement and control, but also more effective.
Business promotion in Telegram: 5. Creating a chatbot mechanics
As we have already said, a chatbot philippines numbers is the first thing you should pay attention to when starting promotion in Telegram. You have already analyzed competitors and their current tools. It is time to develop your own mechanics for a convenient chatbot.
Using mass mailings. The bot can send letters to users via private messages. This is especially convenient for notifying subscribers about new products, upcoming promotions, sales announcements, and other interesting events. When planning any marketing campaign, immediately indicate in the content plan the distribution of letters via the chat bot.
Using email chains. They are a collection of messages that are sent to the user sequentially one after another after a set amount of time. This is a relevant and effective sales tool. Such messages are launched by time or when the bot is activated. They can tell the target audience about the benefits of the product, the direction of the brand. Developing a content plan current promotions. Email chains often motivate a quick purchase.
Using actions
The chatbot can have the following functionality, useful for promoting business through the messenger:
- collecting customer data to place an order;
- selection of goods and services that may interest the buyer;
- answers to frequently asked questions;
- placing an order or signing up for a service;
- sending tasks for the marathon;
- launching a game with tasks and points;
- issuance of a certificate or promotional code;
- reminder of an upcoming appointment or order status;
- transferring the user to the desired menu section on the website or online store.
When creating the mechanics of the chatbot’s actions, a funnel is formed through which the user will pass. The scheme is made in the form of mind maps.
Analysis of chatbot efficiency. Key metrics in this case should be considered the number of sales or other target actions made by clients. You can also pay attention to the following indicators:
- number of clicks to the website/online store;
- the number of requests should be transferred to the operator;
- advance to the end of the chain;
- number of bot blocks or stops;
- the number of times the user returns to the bot;
- number of unfinished/abandoned dialogues;
- a specific action that provokes the client to quit the dialogue with the bot.
Business promotion in Telegram: 6. Content publication, chatbot activation
Here you can also format the text, i.e. highlight important thoughts in bold or italics, cross out or underline words. You can add images, videos, links and GIFs to the publication. The text should be structured and easy to understand. It is also recommended to enable the ability to comment and leave reactions in the channel. This way, users will have the opportunity to express their opinion about the content. To launch a chatbot, you can use a special constructor service. Developing a content plan which has the following set of options:
- collecting information about subscribers;
- adding attachments;
- mini landing pages;
- creation of email chains and simple newsletters;
- ready-made blocks and buttons for chatbot design;
- a more complex set of settings for gamification;
- creation of an online store and product showcase.
Before launching the bot, it is necessary to check it in test mode in order to detect inaccuracies and errors before users do.