This type of e-commerce is focused on offering information products. However, to increase your conversion, it may be interesting to work on email marketing strategies, newsletters or even create a blog to generate related content that educates potential buyers and, subsequently, directs them to conversion.
Dropshipping
E-commerce that works with dropshipping will oman telegram dataalso operate in a similar way to infoproducts.
That is, it will be a channel for sales conversion, but the other steps of the purchase will be carried out in another direction, with other people responsible for shipping the product, for example.
What are the best e-commerce platforms?
There are different alternatives for the most common types of malware and how to deal with them marketing electronically, and one of them is through platforms that serve as intermediaries between entrepreneurs/producers/businesses and their target audience.
They also help develop strategies and actions aimed at consolidating a business focused on e-commerce. Some of these are:
Shopify
This platform , developed in Canada, offers b to c database hosting, website creation, marketing tools and other add-ons in exchange for a monthly payment.
PrestaShop
This platform will allow you to create your virtual store through an intuitive and simple interface, which has more than 4 thousand design templates. In addition, PrestaShop will link you with thousands of suppliers.
WooCommerce
This open source plugin is specifically designed for small, medium and large online merchants running WordPress.
Tiendanube
This platform is the leader in e-commerce in Latin America. It offers integrations with Instagram and Facebook, as well as agreements with payment and shipping methods in the region. Its payment plans start at 399 Argentine pesos.
How to set up an e-commerce store?
Good question! Although you already know some e-commerce platforms, that’s not all you need to know to succeed in this sector!
That said, pay attention to these 4 steps to create an online store in an organized way.
1. Define the product(s) or service(s) you will sell
An online store cannot have a confusing offer. It is important that you define and segment the products, services (or groups of these) that you will market.
Logically, this must be accompanied by in-depth market research and the definition of the target audience.
2. Establish suppliers or logistics points
Ensuring supply is essential before starting any business and an online store is no exception.
Remember that in the digital field you are not obliged to have a physical and immediate inventory, since you can link up with a supplier.
It also defines logistics points such as delivery times and those responsible (your team or third parties) for them.
3. Develop the store
You already know that you can do it through a platform specialized in electronic commerce.
However, if you want an even more personal concept, opt for self-development (with support from experts in programming, design and other areas, of course).
4. Define your virtual strategy
What social networks will you use? How will you attract users to your store? You should answer these and many other questions in your virtual strategy manual or guide.
Since we mentioned digital strategies in the previous point, we cannot forget about Digital Marketing!
And in fact, within this strategy there is Inbound E-commerce, which is the application of Inbound Marketing and its methodologies in electronic commerce.
To help you better understand this topic, below we will talk about 4 of the aspects that influence and are fundamental in the development of Digital Marketing practices for this type of business.