Clarify your brand’s visual identity on Instagram
As a photo and video publishing platform, Instagram is an app that relies on the power of the visual medium. It’s important to develop a visual style that will appeal to your audience.
Don’t leave your business’s Instagram aesthetic to chance. Instead, clarify in advance the look you want it to have, and then create content japan telegram data that perfectly fits that style.
Here are some elements to consider when creating a visual style:
– Colors
– Thematic grids
– Text
– Use of templates or original images
6. Create a style guide for your Instagram
Your brand style isn’t just limited to graphics. It’s equally important to clarify how your Instagram captions should look and sound.
Of course, what you want is for them to convey your brand voice and use a consistent tone that your followers find relatable.
So whether you have already created a style guide understanding your market before diving or want to create one for your Instagram account, you need to consider the following:
Style: What do you say to your audience? Do you make statements or questions? Do you use specific words, phrases, abbreviations, or slang?
Tone: How do you speak to your followers? Does your tone sound friendly, sassy, authoritative, or otherwise?
Formatting:
Emojis: Is your brand pro or anti emoji? Are there any emojis you want to include in every post?
7. Use a variety of content
Instagram started as a photo-based social phone number us networking platform, but today it offers many options for showcasing your creativity.
At the same time, you’re much more likely to have more loyal followers if you post a wider range of media on Instagram. So make room in your calendar for as many types of content as possible, such as:
Photos: Photo posts are ideal for showcasing products, quotes, and educational posts that will inform and inspire the audience.
Video : When you want to show your products or your team and business in action, videos are a great option. Instagram supports classic square format videos, as well as horizontal and vertical videos up to 2 minutes long.
Reels: If you have something shorter in mind, you can create Instagram Reels. These are 15-second videos that can include multiple clips.
IGTV: If you have more to show, IGTV is the perfect solution. As a long-form video, IGTV posts can be up to 60 minutes long. This makes them ideal for TV series and podcasts.
Shopping: If your brand is involved in e-commerce, you can use Instagram’s shopping tools to sell directly from your posts.
Stories: When you want to share something quickly, Instagram Stories are a smart choice. Although Stories usually only last for 24 hours, you can save them as highlights so they appear permanently on your profile.
User-Generated Content (UGC): Do your customers create amazing content that speaks to your brand? Sharing UGC on Instagram—with the creator’s consent—can add a more authentic feel to your page.
8. Add hashtags to your posts
Before posting content on Instagram, don’t forget the last piece of the puzzle: hashtags.
When you add hashtags to Instagram, you can increase the reach of your posts. This means you can grow your audience and create more engaged followers.
You can add anywhere from zero to 30 hashtags to each post, so experiment with different numbers to see what works best for you.
Regardless of how many hashtags you end up using, it’s best when you apply a combination of the following:
Branded hashtags: Include your company name or slogan.
Campaign hashtag: Display a phrase related to a marketing campaign.
Event hashtag: Highlight an important event.
Phrase or keyword in hashtag: Describe what your post is about.
Location hashtag: Define your business’s location or service area.
Viral hashtag: Take advantage of popular terms to expand your reach even further.