Don’t be afraid to think outside the box

The fundamentals of Marketing would involve everything relat to understanding and preparing the land, planning the foundations, materials and necessary professionals. The “Digital” part of Marketing would bring together all the tools: hammers, saws and tractors. Without the ideal tools, you can still build a house, but it may take a lot longer ! But building a house without a floor plan to know where the wires, pipes or money for the work will go makes this task almost impossible.

Analysis of the BCG Matrix categories

Marketing without “Digital” is still Marketing, even if 100% of the profit potential is not explor due to the lack of digital tools . But “Digital” without Marketing is boring ! Watch the beginning of this video to better understand what I mean: Marketing Funnel Main concepts of Digital Marketing Sales new database Funnel As I also show in the video above, the sales funnel is a representation of the steps a potential customer goes through before closing a deal with the brand: Sales funnel and its stages.

Strategies for each category

This method is advantageous because you only pay for real conversion possibilities instead of, for example, impressions (views) of the ads serv — which can be expensive. CAC (Customer Acquisition Cost) CAC is one of the most important KPIs (I’ll talk about this below) when measuring a business because it indicates how much it cost to acquire each new customer through Marketing actions. From it, it is possible to Phone Number VI calculate the profitability of the business and reset prices, create offers and avoid losses.

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