Welcome emails , birthday offers , abandoned cart workflows : if you run an eCommerce site, you will have already encountered these eCommerce marketing automation activities.
Well, if it hasn’t happened yet, now is the right time to dig deeper and learn more about some of the activities that can quickly boost sales .
And if you already know them, don’t worry! In this new article, you will find many interesting ideas to increase your performance, thanks to the help of Blendee !
Before we get into the nitty-gritty, however, a brief in-depth theoretical analysis.
Workflow : at the heart of the eCommerce marketing automation strategy
The term “workflow” is generally cyprus phone number data used, in the business environment, to refer to the management of work processes through the adoption of models that allow complete or partial automation.
>In marketing, this translates into the possibility of defining a series of actions that are automatically carried out when certain conditions (triggers) occur .
In this case, marketing automation pay close attention to their platforms such as Blendee will provide the technological support that allows the implementation of the activity , whether it is for example sending a newsletter or an SMS, or the real-time personalization of on-site content.
Workflow encapsulates the essence of an e-commerce marketing automation strategy: sending the right message, to the right person, at the right time .
Workflow Welcome Email: More Than Just a “Welcome”
Often considered as simple transactional phone number united states of america emails to be sent once the user has chosen to subscribe to the newsletter or register in the store, welcome emails , if personalized, have enormous potential , because they not only represent the brand’s business card , but constitute the first contact with the new customer , the first opportunity to stimulate them to purchase, to involve them and to build loyalty .
According to data published by invesp :
- Welcome emails have an average open rate of 50%;
- Over 76% of users who sign up for a service expect to receive them immediately after signing up ;
- Users who receive “welcome emails” show 33% more engagement with the brand than those who don’t.
As can easily be guesse from the data, the welcome email represents an opportunity not to be waste to stimulate the user during their customer journey, so why not reinforce its effectiveness by introducing it into a more complex workflow?
Helping the user make the first purchase is undoubtedly one of the main goals of the welcome series, so here are some useful tips to make it even more effective:
- adopt an empathetic approach at the beginning , consider the first welcome email as the first conversation with the prospect, use the emotional level of communication;
- strengthen the relationship in the second email. Introduce the user to your brand universe, share its values, reassure him about the benefits he can obtain, use the rational level of communication;
- stimulate the first purchase , highlight the advantages of the products, make. Known the opinions of other users, offer a promo code, implement a persuasive strategy;
- Be consistent with your branding and tone of voice;
- Personalize your content by also offering recommended products.
E-Commerce Marketing Automation: The Birthday Workflow
Conversion rates higher than 481%, unique click-through rates higher by 179%: once again. We choose to start from the data published by. Experian to understand why birthday emails represent an excellent. Investment for a brand , particularly in terms of loyalty .