There are many different factors that determine whether or not you’ll have difficulty ranking for the keyword you’re targeting. These include the authority of the domain ranking first for that keyword! as well as the authority of the page itself.
Domain Authority
When you enter a search query into Google! you’ll probably notice that some sites tend to consistently rank higher than others. For example! if you search for an informative article! you’ll likely see Wikipedia as one of the first results! regardless of the search engine you use.
The same goes for shopping. If Amazon has phone number lead the product you’re looking for! you can be relatively certain that you’ll see the Amazon product page on the first page. All of this is a measure of domain authority! which is the degree of authority a specific site has in Google’s eyes.
Many SEO beginners make the mistake of focusing solely on the authority of a specific page they’re trying to rank against! but ignoring the domain can be a huge waste of resources. Trying to take the place of a giant often takes more time and effort than it’s worth.
If you’re trying to rank against a high-authority site! you’ll have to settle for a lower position on the first page or find another keyword to target. Big brands like ESPN or YouTube often leave you in the lurch! even if you try hard to match their SEO efforts.
Page Authority
Along with domain authority! you’ll also chile business directory need to take a look at the page itself. What goes into determining page authority? You might be surprised to learn that page authority doesn’t take into account keyword density or the content itself! but rather the authority of the page itself.
In many ways! page authority is similar to domain authority in that they are ranked in the same way! based on how the average visitor would perceive a page’s authority. However! unlike domain authority! page authority is limited to that specific page and not the rest of the domain.
See the links
A page’s links will determine its search engine the impact of privacy on customer experience ranking! but the quality of those links will determine whether or not that page can maintain its position. If a page has a lot of low-quality links! Google’s algorithm will eventually notice and penalize it heavily.
That’s why we always place a lot of emphasis on ensuring your pages have a reasonable number of quality links. It’s better to have fewer good links than a lot of bad links! because the link facade will eventually crumble! leaving you with a potentially avoidable SEO rating.