Remember that as we said above, users spend an average of 112 minutes on TikTok. That means they consume anywhere from 100-400 videos in laos telegram data less than 2 hours. Out of all those videos, which one will stand out? Which one will they remember the next day?
The answer is simple: they will remember the video that can tell the best story in the best way.
Moreover, because storytelling encompasses the entire experience of watching a video, it’s what can help you stand out from other creators. Because, in a way, advice and products can be found anywhere.
If someone wants to look for fitness tips, they can search on Google. Or if someone wants to know about current events, they can also search on Google for news.
But in any case, the process will not be as memorable or creative. But when the above is done through a creative story, it is somehow etched in the memory.
Pro Tip : One way to learn how to stand out from your audience is to do a TikTok search for the industry you’re interested in. Look at the top for instance aiming at users videos and creators that appear in that search and analyze their content. Find out why this content is successful and how this creator maintains their audience. Then, dig a little deeper to see how you can do something similar from a different perspective.
#2: Tell a complete story in 15 seconds
TikTok has many different storytelling models. Marketers can tell amazing stories and engage their audience through them. Such a storytelling phone number us model involves:
The problem: Grab the audience’s attention by stating a problem they can relate to and care about.
Turmoil:
Solution: Present the solution you have.
Result: The audience will achieve the desired result by implementing the solution you propose.
A very popular storytelling formula is the hero’s journey, which can analyze almost every successful film ever made.
Once you’ve settled on a formula that works for you, then tell your story by breaking it down into these parts. But remember that video quality encompasses the entire experience a viewer has on TikTok.
This also applies to storytelling. Users can see if your body language and understand if your facial expressions match the story you are telling.
A typical example: Many business owners get caught up in trying to memorize a script, which usually goes something like:
“I’m really excited to share with you…” or “I’m so excited to talk to you about…” However, when one reads the body language, the face appears devoid of emotion and excitement.
As viewers, we perceive this mismatch between the message being conveyed and the image we see. This doesn’t build trust and usually causes the audience to skip your video.