The role of the content strategist or Content Manager is to create quality content that is useful for
users seeking to meet a need.
On the other hand, human-centered design is key to establishing experiences and solutions that speak
people’s language.
Can there be a synergy between the two?
In the following post I will explain why the content strategist has to team up with UX designers and
what are the keys needed to carry out a content strategy based on user experience or UX Writing.
But let’s start by clarifying concepts:
What is UX design
Well, let’s define these two words with some south africa telegram data examples. When you enter a
website or an application, the first thing you notice is that you can navigate and find what you are
looking for with ease.
The data is organized and you have the possibility to interact with the pages or filter, download, add
information or perform more personalized searches. This is user experience or UX .
There are also other cases where the usability of a device or application has to be understood just by
the simple fact that the words are there with a purpose for the user.
We have easy and dynamic examples on Spotify, Mercado Libre, Amazon, among other sites.
That’s what UX design or interaction design is all about. It consists of planning and designing how the
user’s experience will be when they enter a website. In short, it is about designing desirable products
that meet the customer’s needs, beyond aesthetic requirements.
Content is the future
While this is the process for digital to better understand how the funnel logic works, consider the 3 stages below. design, ideas, narrative, and content strategy are also highly sought-after skills in today’s job market. There’s a reason the future is written.
For example, in Silicon Valley, content is more important than you might think.
Design teams are realizing that choosing the right words when creating products or interfaces is essential for a good user experience.
In another example, we can see different formats of web interfaces, where the word has the power to attract more prospects or those interested in acquiring a product or service.
Writing in the UX design process
The role of the content strategist b to c database within the design process begins even before creating wireframes .
Designers are aware that, in order to create even more usable interfaces, content development cannot be left to the last minute.
An app or website is a conversation with a user, so content should come first, not design.
This is where UX Writing or user-based writing is born.
We start from the fact that it is not always clear what the work of a copywriter or content manager entails, which is why UX writers write content according to the needs of buyer personas.
Before designing the flow of the experience or the layout of the screens, the story to be told must be defined.
Therefore, it is ideal for editors or Ux Writers to participate from the beginning, working hand in hand with designers and developers , to define the stories that they want to convey with the product.
But in a real scenario this doesn’t happen and the optimized content is included at the end… Big mistake!
The role of the UX writer in design
In general terms, the main focus of a content marketing strategy should be linked to the development of buyer persona research , and by having knowledge of this, it will be supported by the work of UX Writers. But, what does the work of a UX Writer consist of ?
Copywriting
It will create the focus of a product’s personality and vitality. It establishes the tone of communication in which a brand expresses itself to generate empathy and capture the attention of users.
Microcopy
This is the main text of any interface. It is important for two reasons: first, it helps the user understand the context of an interface; second, it makes visible the big differences in the number of visits and conversions.
Besides:
- UX writers choose words that make people’s experience easier.
- We are experts in language, grammar, voice and tone, but UX writing is more than that. The writing we do for the products we build is part of what generates trust in customers.
- We understand needs through qualitative and quantitative research of the buyer persona. How do we address the problem? By writing useful content that solves pain points.
- UX writers shouldn’t work alone. The product team should be integrated with research, design, and engineering (developer) to ensure that the experiences we create are reliable, manageable, and successful.