Want to grow your business with social proof?
Showing potential buyers that your business is well-regarded by your customers is a powerful way to make a great first impression. You can do this by showing recent activity, displaying testimonials and ratings, and social media engagement on your website.
Above all, social proof conveys that your business has made your customers happy. First impressions are the most lasting, and social proof is one of the best ways to make a good first impression.
In this guide, we’ll show you the best way to add social proof to your WordPress website. But first, let’s clarify what social proof is and why it’s important.
What is social proof?
Social proof is based on the concept that customers are more likely to take a specific action if they see others doing the same thing. It creates an instinctive sense of trust in a brand after seeing others vouch for it.
The most reliable example of social proof is online reviews. Before looking at the features, warranty, or even the product description, buyers often look at reviews first. To learn more about this, follow our tutorial on how to get more online reviews for your business .
In recent years, influencer marketing has become one of the most powerful channels for social proof. One comment from an influencer can turn a company into a trendsetter overnight. But influencer marketing can be very expensive for just one message. Plus, you don’t have much control over these campaigns.
The best way to add social proof to your website is to showcase recent activity on your site. Let’s break this down.
When customers walk into a physical store, they can see how many other people are in the store and what they’re buying. But on a website, customers are invisible to each other.
When new visitors come to your website, they may be unsure whether your brand is legitimate or whether they will receive the products they ordered. You need to show them that you are a professional company that they can trust.
That’s where a tool like TrustPulse comes in. We’ll discuss it in detail below.
How TrustPulse Improves Your Website’s Social Proof
TrustPulse is the #1 social proof app for australia phone number library your WordPress site. It tracks recent activity on your site, such as the last purchase, and displays it in small, non-intrusive pop-ups on your site .
This way, potential customers can see that other users on your site are buying your product, which will give them that little push to trust your company and make the purchase.
TrustPulse works on the concept of FOMO (fear of missing out). This means that when visitors see that others are buying your product, subscribing to your newsletter, or taking a quiz, for example, they will instantly feel like they are missing out on what others are enjoying.
They will then want to get in on the action by participating in the same activity.In fact, studies have shown that fear of missing out (FOMO) is a more powerful sales driver. Plus, TrustPulse has a proven track record of increasing conversions by up to 15%.
When you sign up for TrustPulse, you’ll get the following:
- Easy to use control panel
- Recent activity as well as static messages
- Full control over your campaigns
- Smart targeting features
- Various customization options
- Real-time tracking and actionable analytics
TrustPulse also integrates seamlessly what are ecommerce metrics?with any platform, including WordPress, Shopify, Magento, and Tumblr.
We cover everything you need to know about this FOMO plugin in our full TrustPulse review .
Now that you know what TrustPulse is and how it can help you, we’ll show you how to add social proof to your website right away.
How to Add Social Proof Notifications to Your Website
In this tutorial, we’ll show you how to set up TrustPulse in WordPress. Then, we’ll show you the different ways you can use this tool to show recent activity and increase your conversions.
Step 1: Install TrustPulse for Social Proof in WordPress
To get started, you can install TrustPulse with just a few clicks from your WordPress dashboard. Select Plugins » Add New from your WordPress admin menu.
Then, type “TrustPulse” in the search field to locate the plugin. Once it appears, click Install Now and then Activate to get the plugin up and running on your site.
Next, you’ll need to create a TrustPulse account. From your WordPress dashboard menu, click on the TrustPulse “ Get Started For Free ” option .
TrustPulse is a premium WordPress plugin, sault data so it will ask you to sign up for a plan. Plans start at $5 per month. Plus, there’s a 14-day trial, so if you find that TrustPulse isn’t for you, you can cancel your account at any time within that period.
After entering your account information, you will be logged into your TrustPulse account where you will see the welcome message.