In order for content to be of interest to the consumer, it is necessary to offer relevant products and services that help solve the existing problem.
They are prepar as follows:
- the goal of promotion is determined;
- relevant channels for advertising placement are selected;
- negotiations are being held with india whatsapp data channel owners (be prepared for the fact that seeding will be paid for);
- the advertisements themselves are being prepare advance through exchanges .
Analysis of crop efficiency. Key metrics are:
- traffic sources (from which channels your subscribers come);
- publication reach (average number of views of each post);
- growth dynamics (how the number of subscribers changes);
- advertising creatives (what promotion methods attracted the audience of a certain segment).
Types of messages for seeding. There are two most effective options:
- native advertising (the post is made in the author’s style, it looks natural and unobtrusive, resembles a personal recommendation, but such a publication is more difficult to coordinate);
- creative from the brand (does not require approval from the author, however, the material is perceived by the user as advertising, and may not work for every potential client).
Be sure to evaluate the what is a pillar page and why should you care about it? effectiveness of each seeding to identify the most effective format.
Attracting an audience from other platforms. To do this, create a form on the site for redirecting to the Telegram channel. Users can be brought from other social networks using a lead magnet. As an offer to attract subscribers, it is relevant to use:
- discount on your first order;
- some kind of bonus for the very fact of subscribing;
- gift with first purchase;
- free trial product;
- coupon or certificate for your first order;
- participation in the competition for every new subscriber.
What determines the price of seeding. The cost of placement varies depending on the subject of your business. Advance through exchanges as well as the time the advertisement is in the channel. The most effective format for releasing a publication for a blogger in a Telegram channel is consider to be 1/24 (the post lasts an hour, a new one comes out in a day).
Business promotion in Telegram: 8. Processing incoming applications
It is quite possible to completely delegate this function to a properly configured chatbot. If a client needs advice from a live philippines numbers manager, it is necessary to leave the option to transfer the client to an operator. We have compile an up-to-date checklist with recommendations for processing applications in Telegram:
- responses must be quick;
- open-ended questions are need;
- it is not advisable to send the client to search for something on the website or in the catalogue on their own; it is necessary to provide as much detailed advice as possible in the dialogue itself;
- If the user is ready to make a purchase, he needs help to complete it;
- Always offer matching products or services in a bundle;
- if the user disappears during the checkout process, remind him after a while that the purchase has not yet been make;
- React to comments in the channel with likes and reactions, reply to messages;
- Don’t delete negative comments, but handle them wisely.
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How to Write an Advertising Copy in 160 Characters
1. Introduce the product in a way that creates an atmosphere: “Feel the taste of summer with our new ice cream!”
2. Describe what awaits the user after clicking: “Find out the best beauty secrets on our blog!”
3. Make the text personalized: “Looking for the perfect gift? Find it with us!”
4. Emphasize the product features: “Exclusive discounts only now!”
5. Use emotional words: “Feel the joy every day with us!”
6. Create an intriguing offer: “Ready for discoveries? Start with us!”
7. Support the text with bright illustrations or photographs.
How to advance through exchanges
In December, I became a certified Telegram advertising specialist and learned how to work with the Telega.in exchange. I was convinc in practice that this service is simple and convenient for advertisers. I will tell you how to buy advertising on this exchange.
The interface is quite simple. The exchange allows you to select specific channels or, if your budget allows, use the “Package placement” option. This is convenient because in this case a manager will contact you and help you select relevant channels.