Advertising through this channel is not How to use at all invasive, as it appears at the moment when a user is most interested in a product, service or even when they are looking for information. This advertising reaches customers naturally, when they are willing to learn about new brands.
Due to its reach and relevance, it is one of the strategies that is most widely accepted by the public. Discovery Ads allows new experiences to be made known by having more personalized and visually attractive ads.
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When to use a Discovery Ads strategy for a business
Email campaigns based on this strategy are very useful for many companies, as they allow them to reach a much larger audience and are aimed at people who have already shown a prior interest in the brand. There are some specific objectives armenia phone number data that will help a strategy of this type to be successful.
Similarly, launching campaigns on Discovery Ads can bring many benefits. Above all, because these are much more personalized ads that can help companies to:
Connect with important clients
When launching a campaign of any kind, it must amp for email marketing: improve the user experience be well planned so that it can have the expected success. Therefore, when creating the campaign it must be done meticulously taking into account all the details to capture the attention of the greatest number of people.
In this case, when a person has visited a brand’s website, made exit mobile phone numbers some kind of purchase or carried out a research process on a product, this data is stored in a database . After some time, this person will start receiving valuable ads to help them make their decision.
Reaching new customers
Capturing people’s attention is key, and to How to use do so you need to create visually appealing content that makes an impact from the start. However, the power of text should not be underestimated. An attractive copy is precisely what will urge the user to act.
It is important to note that the platform carries out automated learning based on user interests. Therefore, ads in this mode are more relevant to people and arrive just when the user is most interested in the brand, product or service.
Thus, the chances of sales increase exponentially if there is a prior interest in the people who receive these advertisements. That is why it is important to know the tastes and interests of potential customers.
Advantages of Discovery Ads campaigns in Gmail
Advertising on platforms such as Gmail, YouTube or websites has its benefits, such as the following:
A.-Greater coverage
Advertisements launched through this type of campaign have a greater reach because they are not only shown on YouTube, websites, etc., but also appear in all the spaces where Google has a presence. For this reason, a single campaign can reach a significant number of people.
B.- Show more complete and relevant ads
Because the service depends on Google, important data about each client is available. This allows for a much more segmented and personalized campaign than if done through other means . For example, a campaign can be launched just when a Google user shows interest in a product or service.
3.- Generation of engagement
Advertising can increase sales, newsletter subscriptions, and visits to a brand’s official websites. If interaction is generated between the brand and customers, the possibility of generating important positioning actions increases.
4.- Arrive in an optimized way
Today, the majority of people who use Google do so from a mobile phone. Android and Gmail are the most widely used services worldwide, so having campaigns optimized for any type of mobile device or computer is essential. In this way, almost 2.5 billion people are reached globally.
Discovery Ads make a difference
Google offers many advertising formulas in its Ads tool. And although the strategies may be very similar to each other, the reality is that the tool differs in some basic aspects.
First of all, to decide on one or another option, you have to take into account the objective . While most Google Ads formats are displayed when the potential client has made a specific search with a keyword, the program works by showing ads to users as they browse other Google services and platforms.
That is, they do not depend on the behavior that the person has had while browsing the Internet, but the ads are shown while the person consumes other content, such as on YouTube, Discover or Gmail.
How to generate advertising with Discovery Ads and Gmail
Emails are one of the most important communication channels for companies today. That is why they are considered a vital means to work on customer relationships in a personal way.
The best thing about Discovery Ads advertising in Gmail is that it reaches a personal place like the inbox, but without getting in the way of the user’s browsing. In fact, these ads will not appear in the main window where they can be seen as a nuisance.
Gmail ads are displayed in the “ Promotions ” and “ Social ” tabs of the platform’s inbox. Most of these ads are personalized, which gives the opportunity to see increasingly realistic ads. Gmail ads are displayed as a subject line.
Characteristics of good Discovery Ads campaigns in Gmail
Knowing your audience, having a clear objective and planning well are some of the best practices. But there are also certain tips that will be very useful to you in order to be successful when implementing a campaign in Gmail.
1.- Take good care of the images
Ads that will appear both in Gmail and in the different spaces must be of good quality and eye-catching. The recommended size is at least 1200 pixels . Remember that the image is the element that causes the initial impact, and if you do not manage to arouse interest from the start, it will be difficult for them to stay long enough to read the text of the ad.
2.- Audience segmentation
Establishing the objective of the campaign is very important to achieve success. The goal is to convince those users who can produce benefits for the brand, either by becoming customers, generating a higher ROI, or sharing the information with other people, etc.
3.- Define the bidding strategy well
Bidding strategies are very accessible on the platform. You can choose between a free objective or a self-imposed objective. But in either case, you can use the “maximize conversions” option or select “target CPA” to optimize all campaign bids and make it easier to achieve your objectives within the established budget.
Both have a purpose, which is to increase user conversions, and payments are only made when a conversion is made.