For example, instead of offering a general guide to “social media marketing tips,” make a more specific promise. For example, “Get up to 1,000 YouTube views in 24 hours.”
Additionally, your CTA should reinforce this results-oriented promise. Use affirmative language, such as “Yes, I want to increase my YouTube views.”
Notice the CTA below? The positive when consumers get used statement suggests that personalization helps increase your conversion rate .
Image via Thinkific
4. Deliver on your promises
Don’t forget the other side of the coin. If subscribers download your magnet link and find the content unsatisfactory, they will most likely cancel the good part is that it is their subscription.
They’ll also think your paid product lacks value. Don’t take that risk. Instead, deliver on the exact promise of your lead acquisition form.
5. Make your lead magnet action-oriented and free
A lead magnet won’t work if it’s not free. Remember, your prospects are not ready to buy yet.
It also needs to be action-oriented. In other words, it needs to offer something useful for your visitors to take an immediate action.
If it’s a checklist, your readers should be able to follow it. If it’s a video, it should provide detailed instructions.
6. Your lead magnet should provide users with instant gratification
No one likes to wait—especially now. We only sale lead care about now, now, now.
This is why a lead generation strategy of offering free tickets to next month’s webinar probably won’t work. Visitors will probably forget about it anyway.
Make it download immediately. You can send it via email or a link from an internal page of your website.
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7. Your Lead Magnet Should Be Easy and Quick to Consume
You might think that creating a lengthy lead magnet would be considered to offer a higher value. This is usually not the case.
In fact, it gives the impression that you’re forcing your prospect to work harder to get information. That’s never a good thing.
Focus on delivering high-value information in an easily digestible format. For example, if it’s an e-book, limit it to 20 pages or less. For a video, don’t exceed 30 minutes.
8. Create multiple versions of guide magnets
Some people prefer to read text-based content. Others prefer to sit in front of their computer and watch videos or listen to audio while commuting to work.
A single lead magnet can turn into multiple lead magnets if you repurpose your content. A/B test different versions to see which one your audience responds to most.
For example, if more people watch videos than read e-books, go with the video. They both contain the same content — they just present it differently.
9. More than just information
You know why people are so focused on Gary ? He’s got a lot of personality.
He knows when to joke, when to swear, and when to poke fun at people, and his off-the-cuff remarks are a joy to watch.
You don’t have to imitate Gary Vee to create a great lead magnet. In fact, you shouldn’t. Instead, you should put your own personality on your lead magnet to entertain and inspire your audience.