Wieden+Kennedy opens first office in Mexico

Wieden+Kennedy announces the launch of the agency in Mexico. The people leading from now on will be Jessica Apellaniz and Pablo de Arteaga. With this opening, the agency continues to expand its presence in Latin America.

 

Wieden+Kennedy opens office in Mexico

It is the first company to open an office in the Spanish-speaking market and the tenth in the network , which already has offices in Portland, Oregon, New York, London, Amsterdam, São Paulo, Shanghai, There are agencies in Tokyo, Mumbai and Delhi, Adlatina.com reported. According to media reports last year. The office currently has 20 employees and is creatively led by Jessica Apollonia, former CCO of Ogilvy Latin America.

W+K CEO Neal Arthur told Advertising Age that the Mexico office will handle some of the work for Ford. With the network starting work on a global creative and brand company data strategy for the client last October. Andre Gustavo, President of Wieden+Kennedy San Pablo, explains: “Opening W+K México is very exciting and important to the work we do for our international clients. There are many creative opportunities in Mexico and the region.

Here’s how its members explained

There are many creative opportunities in Mexico and the region. Additionally, we have big plans and there is no one better than Jessica and Pablo lead those plans,” said the statement, reported by PRNOticias. With this new opening, Arthur added to Advertising Age The network consolidates Phone Number VL its services in Latin America: “Our clients don’t want to go from one office to another and reinvent themselves all the time. “They want to build a relationship with Wieden+Kennedy on a global scale.

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