THIS IS THE DILEMMA… of the entrepreneur who wants to expand!
Let me explain: if you have a shop, a business that works locally, you must always keep in mind that it works commensurate with the territory in which it operates. This means that to expand your company, to grow, to evolve… you must double the presence of your business!
store that works in a geo-localized manner. It applies if you are a restaurant, it applies if you are a beauty center, literally: it applies to all the activities that work locally.
Why? Let’s take the example of a
restaurant. A newly opened restaurant might have as its first goal “to fill it with as many customers as possible”, to saturate the seats, right?
But once this result has been achieved, what is the next step?
How does the business expand?
How do you grow your business?
If the center in question has already reached a good level b2b email list of saturation and is working well, producing money, the only way to grow, at a certain point, is to open another one in another location.
And having reached this point of reasoning, the next question the next step is to put is: but how to open a new center? What is the best system to do it? Use the franchising method? Open a new owned store? How to do it?
In this article, I, Enrico Tosco, marketing tw lists manager at Reting , and Ernesto Di Majo, our “numbers man”, will guide you to answer all the questions we asked ourselves.
We’ll try to figure out
what’s best to do and why. Ready? Go!
What enemies?
The first aspect I invite you to consider is your main enemies .