5 lessons learned from (industry experts)
Mentioning industry experts can signal valuable takeaways, showing that the content is insightful and worth your time. This theme is perfect this guide covers the features for emails that share short lessons from respected figures, and is perfect for readers who want expert advice in a quick, digestible format.
- Five lessons from Michelle Obama
- Five key lessons from Dr. Fauci
- 5 Lessons from Guy Kawasaki
(Industry leader)’s opinion on (topic)
Subject lines that suggest multiple expert creating lead magnets with smallpdf opinions can draw readers in to a consensus or range of opinions on a topic. This is great for providing insights from industry leaders and making readers feel like they’re getting an insider’s perspective.
- CEO’s view on remote work
- What Top Doctors Say About Gut Health
- How Authors View Writer’s Block
What experts say about current trends
Tying the ideas of a well-known figure to current trends can increase relevance and spark curiosity. This type of subject line will make readers sale lead want to know what the influential figure thinks about the current topic, encouraging them to open the email to learn more.
- Tim Cook’s thoughts on data privacy
- Malala Yousafzai on education reform
- Jay Shetty on mindfulness apps
3 secrets that industry experts won’t tell you
Adding a sense of mystery and exclusivity will make readers feel like they are getting exclusive information. This theme is perfect for sharing tips or insights that feel like insider knowledge that most people would normally miss out on.
- 3 Secrets Financial Planners Won’t Share
- 3 secrets of top chefs
- 3 secrets your real estate agent won’t tell you
Is (celebrity) correct about (controversial topic)?
This theme invites readers to join in the debate or take a stand. Associating familiar names with controversial issues naturally piques the reader’s interest, enticing the reader to see if they agree with the point of view being presented.
- Is Mark Cuban Right About Cryptocurrencies?
- Is Martha Stewart right about DIY?
- Is Gary Vee right about college degrees?
Practical Guide (Reliable Source)
For readers who want straightforward, reliable information, this theme promises straightforward advice from a respected source. It’s perfect for how-to or educational content that cuts through the crap and gets to the heart of the subject.
- National Geographic’s Practical Guide to Climate Change
- The Practical Guide to TED Public Speaking
- Harvard Health Magazine’s “Practical Guide” reveals dietary myths
Why (expert name) says (popular opinion) is wrong
Challenging commonly held beliefs with an opinion from an expert authority can quickly grab attention. This type of subject line is great for sparking curiosity and encouraging readers to question things they think are true.
- Why Warren Buffett Says Diversification Isn’t Key
- Why Dr. Andrew Weil Says Calorie Counting Is Wrong
- Why Serena Williams says training hard isn’t enough