Keep the media kit up to date It’s very important to keep your media kit up to date, especially if you’re trying to attract the attention of journalists or advertisers. Don’t forget to regularly update statistics on traffic, number of social media followers and other relevant information. Also review the media kit from time to time to ensure that the information is How to create a Media Kit in 6 steps? accurate and correct. Read also : What is a Media Plan? Make yours in 12 Simple Steps! What to evaluate in the digital influencer media kit What to evaluate in the Digital Influencers Media Kit?
The popularization of influencer marketing has generated many contacts (and contracts) between digital influencers and brands that want to reach an audience or community that meets the characteristics and interests of the ideal client among the followers of these content producers.
What is a Media Plan?
If you are evaluating the possibility of having a product or service for your business advertised by a digital influencer, keep an eye on these 5 points when analyzing the content producer’s media kit. With these tips you will be able to establish a satisfactory and successful partnership: Audience reach It is important to check the size of the Germany Telegram Number Data influencer’s audience and where they are located. This can help to evaluate and better understand whether the influencer communicates with a number of followers that is interesting for your brand or marketing campaign. Audience engagement Audience engagement is a way of measuring the interaction of followers with the content produced by the influencer.
It is made up of indicators such as likes, comments and shares of posts. The greater the public engagement, the greater the chances of your brand, product or service being promoted effectively. Market niche It is essential to Turkey WhatsApp Number List check the digital influencer’s market niche and check if it aligns with your brand or marketing campaign.
For example, if your company is promoting beauty products, an influencer who specializes in content about financial investments may not be the best option. Content quality Be sure to analyze the quality of the content produced and posted by the influencer and whether it is relevant to your business’s digital marketing objectives .