Did this first sentence seem strange to you? Don’t despair! If you don’t know how to write a landing
page that converts, read this post where we’ll explain everything you need to know. Shall we go?
But what is a landing page after all?
In a Content Marketing strategy, landing malaysia telegram data pages are those blog pages that aim
to convert visitors into leads or potential customers.
It is through these pages that the famous “conversions” are generated and, precisely for this reason,
they are fundamental pieces for measuring the results obtained in the strategy.
But to get visitors really interested in providing their information to your business, you need to show
them an attractive offer that they find valuable — like solving their questions, for example.
The role of the landing page is to make it easier for the visitor to see the value of your materials and
have a real interest in downloading them, do you understand?
So how do you write a landing page?
To write content that truly converts, the what is a pillar page and why should you care about it? writer
must, in addition to promoting sales, attract readers to each point of the content with the intention of
generating the conversion itself, buying a product or service, downloading an e-book or subscribing to
a webinar, among many other examples.
While blogs and ebooks place greater demands on writers in terms of content size and character
count, landing page copy restricts the work to much less space.
And that’s where successful landing pages excel: they can offer visitors a lot of value, while taking up
much less space!
Check out some of the best tips for writing landing page content:
Remember: if content is king, people are the people
You must have heard that “content b to c database is king”, right? Okay, if content is king, then people
are the people for whom the king rules. Before writing any landing page content, you need to understand the starting point of the conversion process flow.
Before you start writing, it is important to keep in mind some questions so as not to forget the focus of
the question:
- Who are the people who will click on the CTA that will lead to the landing page?
- What content did the person interact with before visiting the landing page?
- What stage of the sales funnel are they in?
- What is the person’s goal in reading this content?
These are questions we need to ask ourselves before writing landing page copy. Therefore, it is
imperative to ensure that the focus of your landing page copy relates to the topic of the page the
visitor was on when they interacted and were directed to your page.
It is also necessary for the writer to recognize the person’s “pain” in order to understand what tone
should be used in the speech. In short, put yourself in his shoes and show him how the offer can help
him overcome the pain or problem in the best possible way.
Remember that a landing page is there to convert visitors into potential customers. There’s nothing
better than speaking the person’s language to achieve this conversion, don’t you think?
Create a clear, concise and eye-catching title.
Just like any other piece of content, the title is one of the most important parts. And to write titles in
the best possible way, remember the rule: it should be clear, concise, and eye-catching.
The title should make it clear, in just a few characters, what is special about the offer for the visitor.
The title of a landing page is the main CTA and should function as an invitation that draws the reader
into the page and, therefore, into the content. Here are some examples:
- “Free eBook: The Ultimate Guide to Leaving Home Before 30”;
- “Get a free consultation for your business.”
Develop links to break content
If you’re writing a long landing page, it’s imperative to break up the content with subheadings that
can be crafted in a more strategic way. These headings can, and should, be thought of during content
planning, along with title development.
These subheadings, which also serve as bait, also function as a way to guide the visitor’s reading
between the topics they consider most important and those that have less weight in the final
conversion decision. In addition, they are an excellent way to increase the scannability of the
page, dividing the reading into blocks to facilitate assimilation.
It is also possible to work with content breakdowns using images or with the famous bullet points
listing the main features of the product or service you offer, for example. Here, the important thing to
keep in mind is that each subtitle on the page must be conceptually aligned with the topic and objective of the page.
Explain the value of the offer without losing empathy.
At this point, it is much better to work on the content of the landing page by emphasizing the benefits and not the product or service itself. That is, if the title is nothing more than a pretext to attract the visitor’s attention, the body of the text has the function of ensuring that the product or service is beneficial to the reader.
So, highlight the benefits of the offer with a short paragraph, especially in the first, before-the-fold section of the page. The best landing page description offers more than just a list of the offer; it also clearly highlights the value of the offer and gives readers an incentive to convert.
Learn to be persuasive like a good salesperson and always be honest with your audience. People prefer to connect with other people, not robots. Prefer to work your texts with words like those you would use if you were talking to a ten-year-old child, using short sentences so that the reading flows naturally.
Thinking of your content as a conversation will help you write better about the benefits and engage the person. Another important tip at this point is to read the content out loud or even read it to someone else and see if they understood the context of the offer.
Emphasizes and educates without forgetting conversion.
What makes Inbound Marketing so special is that this methodology has a great concern for educating the buyer, that is, being clear and transparent enough about the product or service they are about to consume.
Therefore, focusing on educating your visitors is much more important than simply selling the idea, product or service that is advertised on the landing page. A good tip might be to take advantage of the space you have on the landing page to show a preview of what the person will gain by converting.
For example, if the landing page advertises an ebook, you can write two or three important tips that appear in the material and that will show the visitor how that content can help them a lot in their life. Take a look at the following simulation:
“In this e-book you will see:
- advice from renowned professionals;
- interactive tests;
- “labor market trends.”
Use testimonials
Used in traditional advertising with personalities from various areas, testimonials give more credibility to what you are saying. Landing pages are ideal for placing testimonials that are related in some way to the offer.
Research or even interview experts and get a compelling quote to illustrate the content you have written. These testimonials work as social proof which is also a very persuasive factor for the reader at the time of decision.
Check out the following examples:
“In a rapidly changing world, the only strategy that is destined to fail is not taking risks.”