To make your Learn how company visible in the digital world, you must take into account everything that the EEAT encompasses, as this will help us meet Google’s requirements for ranking your business in the best results.
In the following article, we want to highlight the importance of the EEAT in relation to SEO factors, and some techniques for improving it.
About the EEAT
The first thing we want to clarify is the concept of EEAT, which is nothing more than an acronym of the initials in English that translate “ Experience, , Authority and Reliability .”
It’s important to keep in mind that the SEO (Search Engine Optimization) isn’t the sole determinant of Google’s direct ranking, but it is a factor that Google uses to prioritize websites within the search engine.
How can Google identify and evaluate authors through EEAT?
Below, we would like to detail everything that each of the elements that make up the EEAT comprises:
Experience and Knowledge
Experience encompasses all the and skills that the content creator can translate into the text. If the writer also provides an advisory style on topics such as or legal matters, they must have formal of the subject matter, and this must be through qualifications and .
Expertise in other topics ebay database can also be through personal experiences, emphasizing the contribution of ideas and thus inflecting the content toward other perspectives.
People tend to confuse with experience, but they are different, although both add value to content with respect to search engine ranking.
Authority
Authority is the element that refers to the reputation of the person creating the content , especially when it is and by other experts who have themselves as specialists in the subject or as influencers.
If these individuals consider the content to
Be a reliable source of information, it means the creator has authority.
To create authority in the text, it is important to know the opinions of different users and experts, which includes word of mouth marketing – types research to analyze the references, some expert recommendations, news, among others.
Trust
When we refer to an element like trust, we’re talking about the legitimacy of the website where the content is . This means that the information on it must be correct and accurate.
To determine the reliability of a website, you must verify that it has information from the person who the content, who of course should be someone with authority on the subject.
If your site supports YMYL theme development, it’s important to enhance its reliability. You should also add contact information, just as you would for an eCommerce site.
What is the change from EAT to EEAT?
When Google this criterion for ranking web content, it was EAT. This initial concept didn’t include “Experience” as an independent factor, but rather as part of knowledge.
However, it wasn’t until December 2022 that this new element was integrated, as it seeks to distinguish between azerbaijan business directory when the content is based on credentials or study and knowledge based on experience.
Techniques for working on the EEAT
To meet Google’s criteria for your website’s content, you must consider a few key factors, such as those highlighted here.