How many times have you come across a selection of products designed especially for you while browsing your favorite fashion brand’s eCommerce?
>>>>>>>>Certainly a lot: yes, because
personalizing the browsing and purchasing experience
in an eCommerce is primarily about activating dynamic product recommendations.
Showing customers and potential customers products based on their needs, interests and expectations is, in fact, essential to increase in-store sales through the use of dynamic up-selling and cross-selling strategies .
If in the first case the objective iceland phone number data is to stimulate the potential customer to spend more on the product he is looking for , by offering alternatives at a higher price, in the second case the value of the basket increases by offering products related to the one displayed or chosen.
Marketing automation for fashion e-commerce: Amazon docet!
If the functionality of the property Dynamic product recommendations are , without a shadow of a doubt, the most used in a marketing automation strategy for fashion e-commerce and web personalization , the reason is, surely, attributable to their effectiveness in terms of increasing sales and enriching the browsing and purchasing experience of the users themselves.
It is no coincidence, in fact, that taking up methods based on Marketing Automation Amazon has stated that 35% of its revenue comes from recommendation algorithms and, as on average, these manage to drive a 12% increase in revenue, with peaks, in some cases, of 30%.
From the homepage to the product page, from the category page to the cart page: every section of the e-commerce can be personalized with dynamic product recommendations.
The goals?
- Increase profits : This is the ultimate phone number united states of america goal. Of any marketing strategy, which is to increase the return on investment.
- Building customer loyalty : If we can solve a problem or need, we earn their trust.
- Increase CLV : Given the difficulty of retaining customers and increasing the. Offer, in some cases it is better to focus on existing. Customers and encourage them to make a second purchase. This means extending the customer lifecycle and thus creating more opportunities for new conversions. If a customer feels that we continue to take care of them and. Provide them with personalized offers, they will be more likely to remain loyal.