Technological innovation, the race for digital transformation: in the last two years, due to the forced effect of the pandemic, more and more companies have chosen to invest larger budgets in digital campaigns and activities.
But which pilot to follow?
>>Experts, analysts and professionals in the sector agree: Data-driven approach will be decisive, from a more operational point of view, Marketing automation will play a key role , affecting multiple areas, from content marketing to email marketing, from ADS to SEO, from personalization of the on-site experience to off-site personalization.
In a previous in-depth article , publish el salvador phone number data last January, we analyzed the main marketing trends of the year that has just begun, now we focus on marketing automation, sniffing out the 2022 marketing automation trends abroad.
Marketing automation 2022: a constantly expanding market
Investments, increasingly efficient technological solutions: the world of martech is constantly evolving and interest in marketing automation is growing strongly, all over the world.
To confirm this, data and statistics recognitions such as “top seo from abroad show the benefits obtained by companies that have chosen to implement marketing automation strategies and activities:
- 63% of companies outperformed the competition (source: “ Marketing Automation : Strategies for Sustaining Success – Ascend2
- 77% of business owners notice phone number united states of america an increase in conversions (source: “ The Rise of Marketing Automation – Statistics and Trends”);
- 80% of marketers have seen an increase in the number of leads (source: “ The Rise of Marketing Automation – Statistics and Trends”
- marketing overheads decreased by 12.2% (source: “ Marketing drives CRM ROI ”);
Marketing Automation Trends 2022: What Not to Underestimate
After a look at the marketing automation market, let’s dive a little deeper and take a closer look at some marketing automation trends for 2022 that shouldn’t be underestimated.
Artificial Intelligence and Machine Learning
Chatbots, personalization of the browsing and purchasing experience, predictive marketing, advanced profiling and segmentation, but not only: artificial intelligence and machine learning are applied in a growing number of marketing branches ranging from advertising to influencer marketing to ADS activities, confirming that they are decisive for the creation and implementation of successful marketing campaigns.
Chatbots
Customer service assistants yesterday, real personal shoppers today: chatbots have. Evolved and with them the customer experience has really progressed in. Terms of personalization.
Predictive Lead Scoring
Lead generation but not only: an effective marketing automation strategy also. Shows all its advantages in the next phase, that of. Lead nurturing , aimed at qualifying the acquired contact.
>This is where one of the 2022 marketing. Automation trends that will become increasingly relevant comes into play, that of predictive lead scoring . This involves assigning, through complex algorithms, scores to the collected leads that allow them to qualify. These algorithms vary depending on the marketing automation platform adopted. And concern the information collected on contact forms, demographic data and behavioral data.
Hyper-personalization
If, on the one hand, more and more users are in favor of disclosing personal data and. Information in exchange for personalized customer. Experiences , on the other hand, companies and brands are facing a crucial challenge, that of knowing how. To use this data to meet the expectations of their users.