“What is the next step I can take if my format is successful?”
Here’s the answer: you need to dedicate yourself to analyzing the results and numbers that your business kindly gives you. Once you have obtained this data, you will have to ask yourself: “With these assumptions, is my product ready to break into a larger market? Can I expand my format in Italy?”
If the answer is yes, well… you have 2/3 alternatives available
Do nothing;
Open direct points;
Do franchising.
I want to explain to you in detail the consequences that derive from each choice, so that I can give you a general overview of the situation, complete and effective: only in this way will you be able to consciously choose what you think is best for you.
Option 1: Do NOTHING
You can choose to stay there, stationary, because special lead you don’t have the economic strength necessary to open in other areas.
If we stay put it is possible that
some other entrepreneur will come along who will see your idea and, having greater economic capacity, will copy it (maybe better, maybe worse) and chine directory will take it around Italy in your place.
Option 2: Direct points
The second option you have is to open other the next step is to put stores managed by you: you have the economic strength to do it and you do it, but you risk that your business turns into an industry.