Choose the format How will your playbook be presented? Which platform is best suited to hosting this type of content? First of all, you must answer these two questions. Generally, a playbook is made in PDF format or as a slideshow . You can still Sales Playbook: What is it and How to Do it in 8 Steps? opt for a physical format, but this will prevent the use of rich content , such as audio, videos or links to client websites. That said, choose the format that you find most convenient for your sellers and, most importantly, that fits your budget. 2. Reserve a space to talk about your company After choosing the format, it’s time to start writing the content.
Reserve a space to talk
It is essential that you set aside an introductory space to introduce the company to the reader. Include information about the company’s history, mission, vision and values in the sales playbook. Don’t forget to write a brief profile about South Africa Email List the directors . The intention is to make the salesperson fully aware of the company he is working for. 3. Make an overview of the market The seller needs to understand the market in which his company operates. So, make an overview of it and don’t forget to point out the main competitors .
The intention is to make
Describe your ideal customer profile Fictional representations of the company’s ideal customers are called buyer personas. This way, salespeople will know exactly what characteristics to look for when prospecting customers. Furthermore, during the qualification process, they will be much more assertive, increasing the conversion rate . 5. Highlight the supporting materials Another point that should be highlighted in the sales playbook is: what materials Iran Phone Number List sellers have at their disposal and where to find them. Therefore, presentation, contact and proposal models, success stories , testimonials from satisfied customers, e-books , infographics and everything else that the company uses to help its salespeople close more deals must be listed in the playbook, with indications of where get them.