Successful material needs to be impeccable, and that is related to the writing of the content. Beyond using appropriate language, it is essential that it does not contain spelling errors . Errors of this type can be seen as negligence, thus generating a negative impact on the reader.
Before publishing your material in an official capacity, conduct a thorough content review . This is a great way to ensure its quality. Evaluate spelling, check whether the tone is appropriate, and whether the construction of the idea makes sense to the reader.
Spread effectively
The dissemination of rich material is the singapore telegram data final part of the process, since it is extremely important for the material to be successful and reach your audience. Content Marketing is an Inbound Marketing strategy , meaning you will need to capture the reader in an appropriate manner.
Share your content on social media and on your website, using keyword-rich titles and remembering to link to those materials within your posts – internal link building .
To top it off, use CTAs to direct rich content so it can be viewed more easily by your blog’s audience.
A strategy with rich material helps any company to attract more audiences and, above all, it contributes to the generation of leads. This is the best way to lead the audience through the funnel and convert them into clients of the company.
Don’t know how to correctly define your business’s audience? Use our buyer persona generator and produce well-segmented content .
Regarding formats, three ad options are available:
- Sponsored Content.
- Text Ads.
- Sponsored InMail.
In all of these, the proposal is to explore segmentation resources, more inclusive than those of other platforms. The explanation is simple: they also use information related to professional performance .
Thus, it is possible to select the user profile according to socio-demographic data, the function performed, the level of experience and even the company sector.
Investment
LinkedIn’s cost per click (CPC) is higher they may even be in a dilemma about whether to buy from you or your competitors than other platforms, precisely because of the audience’s rating. The auction is also the method for setting the value and you can define it by CPC or CPM (cost per thousand impressions).
The system itself usually makes some bid indications for the campaigns, depending on the budget and the level of competition for that segment.
How to do
The first step, if you don’t have one b to c database already, is to create a COMPANY Page , which you’ll need for most formats. From there, set up your campaign.
Optimization Tips
Don’t neglect the tests, as they will help you improve the results obtained in each campaign.
Another important issue is measurement. The platform displays various types of reports with campaign results. It is important to evaluate and, if necessary, make adjustments to optimize ad performance.
There is a consensus that despite the higher cost, LinkedIn ads can be worthwhile based on the results. RD Station has a success story in this area. It managed to increase the conversion rate to levels well above those achieved on other channels.
Goals
Twitter ads can help you grow your following, ensure greater reach for your messages (through sponsorship of certain topics) and generate traffic (or leads , depending on your brand’s level of maturity on the platform).
The user base is representative, but Twitter has positioned itself as an important social network for updating. What is important here is the instantaneous nature, which is due to the characteristic of the publications and the user profile.
Types of ads
The advertiser can choose from three types of ads:
- Sponsored (or promoted) tweets : Even if they receive the “promoted” label, the result of this type of advertising is effective once the brand enters the users’ feed and, if the appeal is relevant to the person, the chances of engagement are high (responses, retweets, tags, among others).
- Promoted accounts: the objective, in this case, is to gain followers and increase brand recognition.
- Promoted Items – Ads of this type appear on the sidebar and are also marked as “promoted.”
Investment
Two types of auctions are offered on Twitter: automatic bidding (defined by the system itself) and maximum bidding (in this case, the advertiser defines how much they want to pay per follower, lead, engagement or click).
As with other social networks, the company only pays when the user completes the action defined for the campaign. That is, visiting your page, becoming a follower, downloading an application, etc.
How to do
To advertise on Twitter, the first step is to set up your account through the site itself.
Optimization Tips
When segmenting your campaign, consider taking advantage of specific options on this network, such as targeting your message based on the use of a particular hashtag or even your profile.
As is common in this type of environment, it is impossible to ignore the implementation of A/B tests. It is from these that campaigns can be adjusted according to the brand’s objectives.
You can experiment with changes in the texts and the type of segmentation, but don’t forget the basic rule: test only one option at a time, so that you can validate the results.