The semantic core is a list of search queries by which the site will be promoted in search engines.
The selection of key phrases for a website depends on the goals of search engine optimization, since the strategy can be aimed at promotion by positions or by traffic.
In both situations, the process begins with indonesia whastsapp data the selection of mask queries. The semantic core but subsequently the strategies for forming semantics will differ:
- in the first case – selection and filtering of a mask trail with a focus on the current development of the project, promotion priorities and the available budget;
- in the second case – the selection of pages or their groups that define the mask queries for which keywords from the trail are selected.
Competent selection of key queries for a site when promoting by positions plays a more important role. This is explained by the fact that when promoting by traffic . The semantic core you can always save time and financial resources The semantic core using low-frequency phrases that make it easier and faster to get network traffic.
But the selection of search queries when promoting by positions directly affects the overall effectiveness of online advertising, that is, the speed of attracting the target audience, and therefore the return on investment.
When selecting keywords for queries, you need to focus on the technical readiness of the project for promotion, the subject of the site and the competitive capabilities of the business.
There is often a desire to promote using high-frequency keywords
This is logical, because wordpress for small business: benefits and how to get the most out of the platform they are popular, and therefore can generate active traffic. But in practice, this approach rarely works. For example, a sharp increase in traffic can collapse a site that was not well prepared from a technical point of view.
To understand this, it is worth considering the following case. There is a small beauty salon located near the metro station.
In such a situation, promotion by queries “beauty salon” or “beauty salon Moscow” will be unreasonably expensive and inappropriate. Most of the attracted users will be in unsuitable areas. Having gone to such a site, they will immediately close it . The semantic core since people prefer to visit beauty salons near work or home. As a result, the effect of the received traffic will be minimal, since the selection of semantics did not correspond to the capabilities of the business. At the same time, the query “beauty salon May akovs kaya” will make the site’s output to the top of the search results page much more effective and less expensive.
Below we will consider the stages of selecting search phrases that are correct when promoting by positions and traffic.
Selecting query masks
At the first stage of forming semantics, it is necessary to select masks.
A mask query is a one- or two-word philippines numbers query that shows the direction of the business. Masks are usually high- and mid-frequency queries. For example, for the topic “Insurance”, you can define the following masks:
To get a list of masks, it is enough to get acquaint with the business’s activities. To do this, you can interview a company representative or study the official website. After collecting the information, you need to use Yandex.Wordstat to analyze frequency and combinatorial logic to compile a semantic core.
The selection of mask queries must be approach meticulously, focusing on the following recommendations:
- exclude masks that do not correspond to the company’s activities. For example, if a business only sells apartments, then the mask “renting an apartment” cannot be included in the list. This leads not only to a senseless waste of budget, but also to a deterioration in the site’s positions in Yandex and Google. Frequent refusals will lead to a decrease in the quality of behavioral factors, so search engines may consider that the site is not useful;
- Avoid using masks that are too general. Such keywords bring non-targeted visitors to the site. For example, if the business is engaged in the sale of real estate, then the mask “apartments in Moscow” is not suitable. Statistics of queries show that more than 30% of users search for real estate for rent, but not for purchase.
Receiving a train
The next step is to form a query trail for sorted masks. The concept of a trail means a set of mid- and low-frequency queries that include masks.
Each query has a clarifying trail that makes the semantics more relevant to the site’s topic.
The tool ” helps to quickly obtain loops Yandex. Word stat”. You need to enter a mask in the search bar, after which the service will show the full trail. In the tool settings, you can select a geographic filter and other operators to refine your queries.
The Google search engine has a tool for similar purposes called “Google Trends” You can also use the service Keyword Planner, which is available in the Google AdWords advertising control panel.
Please note:
- Using “-” allows you to remove irrelevant words.
- The use of “+” before prepositions and conjunctions forces them to be take into account.
- If you put the symbol “!” before a word, the system will search only for the direct form of the query.
- Using quotation marks “”…”” allows you to get statistics for a specific phrase.
- The use of square brackets [] fixes the sequence of words.
- If you don’t know which query to choose, for example “car” or “automobile”, use square brackets in combination with the “|” sign.