Step by step to create a referral campaign Step by Step to Create a Referral Campaign There may be different referral campaigns and, in this case, it is best to test and see which method brings the best results for you and your company. However, here we will Step by Step to Create a Referral Campaign cover topics to create a referral program that suits any type of business, whether it is a B2B or B2C business model .
Follow the steps below
Take notes for your referral campaign to be successful: Mechanics The first step is to define what the mechanics of your referral campaign will be, that is, what will the rules be? Will the customer be reward for the referral or only when the referral makes the purchase? Before you start creating your campaign, it’s important to also have a clear understanding of your goals.
Do you want to increase your sales? Generate leads? The mechanics must be defin according to the type of sale and the average ticket for USA Email List your product or service. For example, in high-ticket B2B business cases , it is possible to make your campaign less transactional and more exclusive, creating a clos club for ambassador customers.
In B2C businesses with low tickets and high repurchases (such as e-commerce), you can make your campaign more transactional, giving a reward for each referral. Another way is to create a ranking of referring customers and give a different reward every month or even repeat the reward (depending on the reward) whenever the customer makes a referral.
Expand your customer base?
Reward To encourage your customers to refer friends and family, it’s important to offer an attractive reward . This could be a discount Hong Kong WhatsApp Number List on your next purchase, a special offer or even a prize. However, it is not enough to just offer a prize and/or any type of reward. Firstly, the premium nes to be align with the Customer Acquisition Cost (CAC). Therefore, it is very important that you calculate and be clear about your current CAC. If you don’t know how to do it, read our article: Customer Acquisition Cost: what is it, how to calculate it and how to ruce your company’s CAC? Think about your reward very carefully.