Email marketing metrics are focused on measuring specific, previously established campaign objectives in an effective way, so that you can use the results obtained to change, improve and optimize your sending strategies.

As you know, email marketing metrics help Metrics to include you save time, launch more effective promotions, and improve your ROI . That’s why it’s so important for you to know which ones you should pay close attention to.

How email marketing metrics work

They can be identified as indicators of each action in your email campaign. Therefore, your email marketing report should reflect the number of emails, number of openings, number of bounces, clicks, conversions or even the spam rate, among others. With all this information, you will be able to optimize your future actions to the maximum.

It is understandable that, like any marketing manager, time is a scarce commodity in your day-to-day life. And as a result, you cannot do everything.

That is to say, sometimes campaign planning is done at the last Metrics to include minute and this does not leave room for A/B testing of every detail. This would be bahamas phone number data the most advisable step when launching an email marketing campaign to your subscriber list.

However, in this situation, relying solely on metrics such as the open rate or delivery rate is not enough to measure the overall performance of your strategy.

The perfect email marketing report

When you start working on your email marketing 5 email headers that make a difference campaigns, you need to know exactly which email marketing metrics you are going to take into account. In the following list you can find the KPIs that, without a doubt, have to be included in your final report:

1.- Delivery rate

One of the most well-known and basic metrics. And with a exit mobile phone numbers capital importance. This has to be one of the email marketing metrics that will mark the future of your deliveries. In this way, from the very beginning you will be able to know how many of the emails you had sent have finally reached the subscribers’ list . And how many have been left behind.

Delivery rate is what initiates the relationship with your subscribers and is calculated using the following formula:

(Sent emails – Bounced emails) / Sent emails

So, imagine that your database has 1000 users. But out of those 1000, 100 are bounces. In this case, the deliverability rate is 0.9. Or in other words, 90%.

Keeping track of your delivery rate in your email marketing report is vital to knowing if you have a clean and up-to-date database . It is best to get into the habit of checking the authenticity of the emails in your database.

In fact, getting into the habit of doing this process is essential to avoid bounces in the long run and ensure that your database is clean.

2.- Bounce rate

The delivery rate cannot be calculated without the bounce rate. This shows the volume of sent emails that, for certain reasons, did not reach the recipient’s inbox .

And this is one of the worst things that can happen to your email campaign, as it will ruin all your efforts. I mean, you’ve probably put all your effort into creating original designs, amazing calls to action, or gone crazy trying to find the perfect subject line to ensure that email will be opened.

But what if that email doesn’t even get through? What if it bounces?

If you didn’t know, one in five emails sent never reaches your subscribers’ inboxes. The lower this number is, the better. There are different levels of bounces . The best way to avoid them is to maintain a good reputation rating.

But there are two that you should always keep in mind. A soft bounce is the failed delivery of a shipment due to a temporary error. A full mailbox, for example. A hard bounce is more dangerous. This time, the error is persistent. It could be that the address no longer exists, or the recipient has blocked you.

3.- Opening rate

You know how many of the messages you sent reached their recipients. And how many of them bounced. But what percentage of messages shows how many were opened?

The open rate indicates the number of users who received your message and subsequently opened it . However, it does not measure the interest that the recipient may have had in the content. In other words, it does not calculate whether the user has interacted with it, read it in full, or simply opened it and closed it in a second.

4.- To measure interaction there is the click rate

Click-through rate is another of themustwithin a list of email marketing metrics , since the purpose of an email is for the user to click on the link included and subsequently carry out the relevant conversion.

In order to calculate the click rate, it is vital that you know the opening rate beforehand. In fact, it is impossible for a user to click on the email if they have not even opened it. This way, you can calculate how many of the users who have opened your message were interested in it and wanted to go further. Especially since they will be the ones who are closest to converting.